Brand Tone

Approachable, stylish, confident, and friendly

Brand Values

• •Comfort and Style Balance
• •Versatility
• •Affordability & Quality
• •Inclusivity
• •Trend-Consciousness

Best Practices

• •Emphasize "Comfort & Fashion": Consistently weave in how Charlie B uniquely blends these two critical elements in all copy, from product descriptions to social media captions.
• •Use Approachable & Positive Language: Employ a friendly, encouraging, and confident voice. Avoid overly technical jargon and focus on how the clothes make the wearer feel (e.g., "feel great," "look fabulous," "conquer your day").
• •Highlight Versatility & Everyday Wear: Showcase how the clothing fits into various aspects of a woman's life, emphasizing practicality and the ability to dress items up or down.
• •Speak to Inclusivity: While highlighting a "youthful silhouette," ensure messaging feels welcoming to "every woman," aligning with their mission and plus-size offerings.
• •Maintain Visual Consistency: Ensure that imagery and video content on social media and the website reflect the same stylish yet comfortable and approachable vibe conveyed in the text.

Social Perception

Customers generally perceive Charlie B as a brand that offers stylish and comfortable clothing suitable for everyday wear. Retailers also describe the brand as a customer favorite that is comfortably stylish, trendy, and timeless. The brand is seen as offering good value for fashionable pieces. Their designs are considered flattering and versatile.

Copy Examples

• •Conquer your day with grace and style. Our new collection blends the latest trends with the comfort you deserve. #CharlieBStyle #EffortlessFashion
• •From desk to dinner, feel fabulous in Charlie B. Versatile pieces designed for your busy life. #WearItYourWay #ComfortAndChic
• •Discover denim that moves with you. Charlie B jeans: where a youthful silhouette meets incredible comfort. #DenimLove #EverydayStyle
• •Trendy, affordable, and oh-so-comfortable. Experience the Charlie B difference and love your look, every day. #FashionForAll #FeelGoodFashion
• •Inspired by real women, designed for your life. Explore flattering fits and timeless styles that make you feel amazing. #CharlieBCollection #ModernWoman