Brand Tone

Bold, Confident, Edgy, and Adventurous, with a touch of Rebellious Fun.

Brand Values

• •Individuality & Self-Expression
• •Boldness & Confidence
• •Craftsmanship & Quality
• •Heritage with a Modern Twist
• •Authenticity

Best Practices

• •Develop a "Voice & Tone" Guide: Clearly document the brand's personality traits (bold, confident, edgy, adventurous, fun, rebellious), approved vocabulary, "words to avoid," and a style guide for all written communication.
• •Know Your Audience, Speak Their Language: Understand the aspirations and language of the "modern cowgirl" and "rock and roll rebel." Use slang and cultural references that resonate with them authentically.
• •Visual Consistency is Key: Ensure all imagery and video content across platforms align with the adventurous, bold, and individualistic spirit. This includes model choices, settings, and overall aesthetic.
• •Empower Authentic Storytelling: Encourage user-generated content (UGC) by featuring customers who embody the brand's values. Respond to comments and engage with the community in a way that reinforces the brand's personality – be witty, supportive of their boldness, and a little bit feisty.
• •Train & Align All Communicators: Anyone creating content or interacting with customers (social media managers, customer service, copywriters) must be thoroughly familiar with and ableto embody the brand's tone consistently. Regular reviews and feedback sessions can help maintain this alignment.

Social Perception

Fashion-Forward & Trendy, High Quality, For the Bold and Individualistic, Versatile, Associated with Celebrities & Music Scene, Primarily Female-Focused (in recent perception)

Copy Examples

• •Instagram Caption (New Hat Launch): "Rules were made to be broken. Hats were made to be statements. Unleash your wild side with the new [Hat Name]. #Charlie1Horse #DareToBeDifferent #OwnYourStyle"
• •Product Description Snippet: "This ain't your mama's cowboy hat (unless she's a total badass). The [Hat Name] is crafted for the renegade spirit, blending timeless Western grit with a modern edge that refuses to blend in. Hand-branded. American-made. Unapologetically you."
• •Facebook Ad Headline: "Charlie 1 Horse: Stop Following. Start Leading. Your Statement Awaits."
• •Email Subject Line: "Warning: May Cause Excessive Confidence. New Arrivals from Charlie 1 Horse."
• •TikTok Video Concept: Quick cuts of diverse individuals confidently rocking different Charlie 1 Horse hats in various settings (urban, festival, ranch) with upbeat, rebellious music. Text overlay: "Your Vibe. Your Hat. Your Rules. Charlie 1 Horse."