Brand Tone

Sophisticated & Aspirational, Caring & Conscientious, Friendly & Passionate, Helpful & Informative

Brand Values

• •Quality & Functionality
• •Style & Aesthetics
• •Customer Focus & Service
• •Sustainability & Eco-consciousness
• •Curated Selection

Best Practices

• •Embrace "Sophisticated Warmth": Always balance luxurious and stylish language with a caring, approachable, and pet-loving undertone. Avoid overly formal or cold communication.
• •Highlight the "Why": Connect product features back to the core values – the desire for quality, style, functionality, and the well-being of pets. Explain how products enhance the lives of pets and their owners.
• •Speak to the "Discerning Pet Parent": Address the target audience directly, acknowledging their desire for high-quality, aesthetically pleasing, and often consciously-made products for their companions.
• •Infuse "Intentional Living" and Eco-Awareness: Where appropriate, weave in the aspects of sustainability, eco-friendliness, and making conscious choices for their pets and the planet.
• •Maintain a Visual-Verbal Harmony: Ensure that the copy consistently reflects the high-quality, stylish, and often minimalist aesthetic presented in the brand's visuals on the website and social media. The language should feel as curated and considered as the products themselves.

Social Perception

Customers perceive Charli & Coco as a destination for high-quality, unique, and stylish pet products that are not readily available in mainstream stores. The staff are seen as providing good advice, and the brand is appreciated for its aesthetic and commitment to quality. The initiative for a pet grocer and refillery to reduce waste was noted positively in local media. The brand is seen as catering to "discerning dog and cat owners" and "modern pet parents who value style, quality, and intentional living."

Copy Examples

• •Headline: Elevate Their Everyday. Discover Luxury That Lasts. Body: At Charli & Coco, we believe your cherished companion deserves the finest. Explore our curated collection of designer pet essentials – where impeccable style meets enduring quality. Because true luxury is a life shared beautifully.
• •Headline: Style That Speaks Volumes. Comfort They'll Adore. Body: Why choose between chic and comfortable? Our hand-picked apparel and accessories ensure your pet looks as good as they feel. Crafted for discerning tastes and happy paws.
• •Headline: Consciously Curated. Beautifully Designed. Body: Spoil your pet and care for the planet. Our range of eco-friendly toys and stylish essentials are chosen with purpose, ensuring every piece is as kind as it is captivating. Live beautifully, sustainably, together.
• •Headline: More Than a Boutique. A Passion for Pets. Body: Born from a pet parent's quest for the perfect pieces, Charli & Coco offers a shopping experience filled with understanding, care, and an eye for exceptional design. Welcome to our family.
• •Headline: For the Love of Detail. For the Heart of Your Home. Body: From the minimalist lines of a contemporary dog bowl to the soft touch of a luxury blanket, our collection is designed to seamlessly blend with your home's aesthetic while providing ultimate comfort for your furry friend. Discover the Charli & Coco difference.