Brand Tone

The brand's tone is playful, whimsical, friendly, approachable, and enthusiastic, aiming to share the founders' love for "all things cute."

Brand Values

• •Joy and Cuteness
• •Creativity and Originality
• •Community and Friendship

Best Practices

• •Develop a "Word Bank": Create a list of on-brand words (e.g., cuteify, whimsical, quirky, adorable, charm, sticky, pals, buddies) and off-brand words (e.g., professional, corporate, luxury, solution, industry-leading). Use it to guide all content creation.
• •Embrace the Pun: The brand name itself is a pun. Lean into this. Use clever, lighthearted wordplay related to stickers and art (e.g., "Stick with us," "A sticky situation," "Making a good impression").
• •Use an Enthusiastic and Friendly Voice: Write as if you're talking to a friend. Use exclamation points, emojis (✨, 😊, 🎉), and conversational questions to engage the audience and maintain a high-energy, approachable tone.
• •Tell the Founder's Story: Consistently reference the "couple of friends" origin story. It reinforces the brand's values of passion, friendship, and relatability, making customers feel like they're supporting real people.
• •Prioritize Clarity and Simplicity: While the tone is playful, the message should be clear. Avoid overly complex jargon. The copy should be easy to read and understand, reflecting the simple joy of the products themselves.

Social Perception

Due to a branding conflict, a clear social perception is fragmented. For the sticker brand, the perception is that of a small, niche business with a clever name. Scarcity of reviews and online mentions makes it difficult to assess broader perception. The brand may have Portuguese origins, influencing perception in specific markets.

Copy Examples

• •Warning: extreme levels of cute have just landed. Say hello to our new 'Puppy Pals' Sticker Pack! Ready to 'cuteify' your laptop, water bottle, and life? Stick with us and unleash the fun!
• •Your daily dose of adorable is here! ✨ We believe every surface is a canvas waiting for a bit of charm. What are you decorating this week? Show us your #CharlesStickens style!
• •Psst... a little secret from your best sticker friends! This weekend only, get 15% off everything. Because life's too short for boring notebooks. Let's get sticky!
• •From quirky to cute, we've got a sticker for every story. Charles Stickens was started by two friends who love all things adorable, and we can't wait to share them with you. Find your perfect design here!
• •Don't just live. Live cutely. Explore our world of adorable, original stickers and transform the everyday into something extraordinary. Welcome to Charles Stickens!