Brand Tone

Curated & Appreciative, Friendly & Approachable, Inspirational & Joyful, Quality-Conscious & Trustworthy, Enthusiastic & Passionate (about design)

Brand Values

• •Celebration of Design
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Thoughtfulness in Gifting
• •Support for Designers
• •Joy and Surprise

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to – design enthusiasts, thoughtful gift-givers – and use language that resonates with them. Keep it sophisticated yet accessible and friendly.
• •Highlight the "Why": Don't just describe products; explain the joy, the uniqueness, or the cleverness they bring. Connect items to emotions and experiences (e.g., "gifts that surprise and bring joy").
• •Emphasize Curation and Quality: Use words that convey careful selection, craftsmanship, and uniqueness (e.g., "curated collection," "handpicked," "high-quality," "distinctive design").
• •Maintain a Friendly and Helpful Voice: Even in transactional communications, keep the tone approachable and customer-centric. Phrases like "We're happy to help!" or "Let us know what you think!" reinforce this.
• •Be Consistent Across All Channels: Ensure the tone used on the website, in emails, on social media, and in customer service interactions is harmonious. Create a simple style guide if needed to help all team members stay on the same page.

Social Perception

Positive Customer Experience: Customers perceive the shop as a source of high-quality, unique design items and gifts. They report excellent and friendly customer service, quick delivery, and good problem resolution. Go-To for Special Items: It's seen as a place to find distinctive products that aren't mainstream. Reliable and Professional: The efficient processing of orders and handling of issues contribute to a perception of reliability. Appreciation for Design: The target audience likely consists of individuals who value aesthetics, originality, and quality in the products they purchase for themselves or as gifts.

Copy Examples

• •Homepage Banner: "Discover designs that tell a story. Unique gifts and home treasures, lovingly selected for you by Charles & Marie."
• •Product Description (for a unique vase): "More than just a vase, it's a conversation starter. Handcrafted by [Designer Name], this piece brings a touch of playful elegance to any corner. The perfect way to say 'you're special' or to simply make your own space shine a little brighter."
• •Email Subject Line (for a new collection): "Psst... Something beautiful has arrived at Charles & Marie! ✨"
• •Social Media Post (showcasing a quirky gadget): "Tired of the ordinary? So are we! 😉 Meet the [Product Name] – the clever little helper you didn't know you needed, but won't want to live without. Swipe to see it in action and prepare to smile! #CharlesAndMarie #DesignFinds #GiftIdeas #UniqueGifts"
• •About Us Snippet: "At Charles & Marie, we believe in the power of great design to bring joy. We travel the world (sometimes virtually!) to find those special pieces from talented designers that make everyday life a little more delightful. For us, it's all about unique finds and happy customers."