Brand Tone

Warm, inviting, quality-conscious, personal, charming, and elegant

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Local Heritage and Community
• •Sustainability
• •Charm and Individuality

Best Practices

• •Always Use a Warm and Inviting Tone
• •Emphasize Quality and Detail
• •Integrate Brand Values Naturally
• •Tell a Story
• •Maintain Visual and Textual Cohesion

Social Perception

Positive, charming, high-quality, reliable, service-oriented, aesthetically pleasing, and recommended by local sources.

Copy Examples

• •Breathe new life into your home with our new collection. Each piece is chosen with love and an eye for detail, ready to add a touch of charisma to your favorite spaces.
• •A gift that tells a story. With our custom engraving service, you can turn a beautiful object into a timeless memory. Perfect for weddings, birthdays, or just because.
• •Beautiful things for your home, delivered with care for our planet. We are proud to ship your orders CO2-neutrally and in reused packaging. Style and sustainability, hand in hand.
• •From the heart of the Alps to your home. Discover our traditional corner, filled with handcrafted treasures that celebrate the timeless beauty of our region.
• •That special something you've been looking for? It's waiting for you here. Come visit us in Zell am See or explore our curated collections online. Let us help you find a little piece of joy.