Brand Tone

Informative, Health-Conscious/Natural, Performance-Oriented, Modern/Innovative

Brand Values

• •Health and Wellness
• •Performance Enhancement
• •Transparency/Clean Label
• •Innovation
• •Sustainability (Implied)

Best Practices

• •Use clear and concise language to explain the benefits of each ingredient.
• •Highlight the absence of artificial sweeteners, preservatives, and added sugars.
• •Focus on the performance-enhancing aspects of the drinks, such as energy, focus, power, and balance.
• •Incorporate scientific evidence or research to support the claims made about the ingredients.
• •Maintain a consistent brand voice across all platforms, reflecting the brand's values and tone.

Social Perception

A niche appeal targeting health-conscious athletes and fitness enthusiasts looking for cleaner, more natural performance beverages with functional ingredients beyond basic hydration. Positioned as a premium product that values transparency and trust.

Copy Examples

• •Fuel your focus with CHARGE FOCUS: Lion's Mane and L-Theanine for enhanced mental clarity and sustained concentration.
• •Unleash your power with CHARGE POWER: Cordyceps and Panax Ginseng for increased endurance and physical performance.
• •Stay balanced and hydrated with CHARGE BALANCE: Electrolytes and plant-based ingredients to replenish and revitalize.
• •Experience clean energy without the crash. CHARGE ENERGY is naturally sweetened and packed with functional ingredients.
• •Upgrade your hydration game with CHARGE Sports Drinks: Organic, plant-based, and zero added sugars. The future of performance is here.