Brand Tone

Friendly, Accessible, and Quality-Conscious

Brand Values

• •Quality
• •Style & Design
• •Versatility & Functionality
• •Durability & Resistance
• •Customer Satisfaction/Commitment
• •National Pride

Best Practices

• •Always Emphasize Quality and Colombian Craftsmanship: Consistently weave in phrases that highlight the quality materials, durable construction, and pride in national manufacturing. This reinforces key brand values.
• •Maintain a Friendly and Approachable Voice: Use welcoming language, address the customer directly (e.g., "you," "your"), and don't be afraid to use positive, slightly enthusiastic wording. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Showcase Versatility and Style for Everyday Life: Connect the jackets to the customer's lifestyle. Highlight how different jackets suit various occasions, weather conditions, or personal styles. Use descriptive language that evokes comfort and confidence.
• •Be Clear and Informative: While being friendly, ensure product descriptions are clear about materials, features, and benefits (e.g., "water-resistant," "lightweight," "secure pockets"). This builds trust and helps customers make informed decisions.
• •Encourage Interaction and Build Community: Use questions, calls to action for sharing, and user-generated content features in social media copy to foster a sense of belonging and engagement around the brand.

Social Perception

Provider of fashionable and functional jackets with emphasis on Colombian manufacturing and variety of styles.

Copy Examples

• •Your everyday adventure deserves a jacket that keeps up. Discover Dougger: quality craftsmanship, Colombian design, and a style for every story. #DouggerJackets #HechoEnColombia #YourStyle
• •Chilly days meet their match! Our [Jacket Name] padded jacket wraps you in warmth without weighing you down. Crafted with premium materials for comfort that lasts. Ready to feel the difference? Shop now! #DouggerComfort #PaddedPerfection
• •Two looks, one amazing jacket! Our reversible [Jacket Name] gives you options, so your style always feels fresh. Quality you can trust, versatility you'll love. Which side will you rock today? #DouggerStyle #ReversibleJacket #FashionFlex
• •New season, new styles! ✨ Explore the latest from Chaquetas Dougger – blending innovative design with the quality you expect. Find your new favorite today and step out with confidence. Link in bio! #NewCollection #DouggerFashion #MustHaveJacket
• •We love seeing how you style your Dougger! Tag us @douggerjacket and use #MyDougger for a chance to be featured. Let's share the inspiration! #DouggerCommunity #FashionForAll