Brand Tone

Passionate, Spooky/Dark, Imaginative, Empowering, Inclusive, Mystical, Artisanal, Enthusiastic, Humorous, Authentic, Community-focused, Story-driven

Brand Values

• •Creativity and Uniqueness
• •Empowerment
• •Storytelling & Imagination
• •Quality and Craftsmanship
• •Inclusivity
• •Resilience/Hope
• •Sensory Experience

Best Practices

• •Develop a "Voice Guide": Create an internal document that explicitly defines the brand's tone (e.g., "Mystical yet approachable," "Darkly humorous but not offensive"), including approved vocabulary, phrases to avoid, and examples of on-brand and off-brand copy. This ensures anyone writing for the brand has a clear reference.
• •Embrace Storytelling: Weave the brand's core narratives – Greek mythology, gothic allure, the founder's journey, the beauty in darkness, empowerment of the Deaf community – into product descriptions, social media, and "About Us" content. Let every piece of copy contribute to the larger brand story.
• •Use Evocative and Sensory Language: Appeal to the imagination by using rich, descriptive adjectives and verbs that align with the spooky, mystical, and artisanal nature of the products. Words like "unearth," "whispers," "shadows," "ancient," "enigmatic," "illuminate," and "mysteries" fit well.
• •Be Authentic and Passionate: Let the genuine enthusiasm for the themes (horror, mythology, unique aesthetics) and the mission (empowerment, quality) shine through. Avoid overly corporate or generic language. The founder's passion is a key asset.
• •Maintain Consistency Across Platforms, While Adapting to Format: While the core tone remains, adapt its expression to the specific platform. For example, Instagram might be more visual and poetic, TikTok more playful and concise, while product descriptions are detailed and immersive. The underlying values and personality should always be recognizable. Regularly review content across all channels to ensure alignment.

Social Perception

Innovative, particularly for its unique position as a Deaf-owned business in the fragrance market. Mentions highlight its mission to empower the Deaf community and its unique blend of myth-inspired scents with gothic and vintage vibes. Positive association with creativity, quality, and a unique brand story.

Copy Examples

• •Instagram Post (New Candle Launch): "Unearth the secrets of the night. Our newest creation, 'Nyx's Embrace,' beckons you into a world of velvet shadows and whispered myths. Hand-poured by artisans, designed for the discerning soul who finds beauty in the dark. What mysteries will it illuminate for you? #ChaosCandleCompany #GothicHome #MythologyInspired #HandmadeMagic #EmbraceTheDarkness"
• •Facebook Ad (Targeting Horror Fans): "Tired of the mundane? So are we. Chaos Candle Company crafts fragrances for those who walk the path less traveled. From the eerie calm of 'Asylum' to the ancient power of 'Cthulhu,' let our scents transport you. Dare to explore the chaos? Shop our collection now and awaken your senses. #HorrorFragrance #SpookyScents #UniqueCandles #SupportDeafOwned"
• •Product Description (Website - for a candle named 'Oracle'): "Listen closely, the Oracle speaks. This enigmatic blend of ancient incense, dark plum, and a whisper of forgotten herbs is your conduit to the unseen. Let its flame guide your introspection and unlock the wisdom that lies dormant within. Each candle is a carefully crafted key to a deeper understanding. Illuminate your journey. #OracleCandle #MythicAromas #SensoryJourney #ChaosAndLight"
• •Email Newsletter Snippet (Highlighting Brand Value): "At Chaos Candle Company, we believe in the power of every voice and every story. As a Deaf-owned brand, we pour our passion not just into unique fragrances, but into empowering creativity and celebrating the diverse tapestry of myth and legend. Thank you for being part of our journey to illuminate the beauty in the shadows. Discover the story behind our scents. [Link to 'Our Story'] #Empowerment #Inclusivity #ArtisanalCraft"
• •TikTok Video Concept (Voiceover/Text Overlay): *Visual: Quick cuts of candles being made, moody shots of products, founder smiling.* "They said embrace the light. We said, why not dance with the shadows too? ✨ Deaf-owned. Myth-inspired. Wickedly good scents that tell a story. Find your chaos. Find your light. #ChaosCandleCo #DeafOwnedBusiness #GothicVibes #CandleAddict #StorytellingScents"