Brand Tone

Natural & Authentic, Caring & Soothing, Educational & Transparent, Community-Oriented & Welcoming, Proudly Quebecois/Canadian, Approachable & Friendly

Brand Values

• •Natural Purity
• •Effectiveness & Quality
• •Sustainability & Eco-Responsibility
• •Transparency
• •Local Empowerment
• •Well-being
• •Respect, A job well done, Creativity, Discipline, Sensitivity to life

Best Practices

• •Prioritize "Natural" and "Gentle": Always lead with the natural origins and gentle efficacy of the products. Use words like "pure," "soothing," "calm," "nourishing."
• •Emphasize Quebec Roots: Weave in the "Made in Quebec" and "Nordic care" aspects to reinforce authenticity and local pride where appropriate.
• •Educate, Don't Just Sell: Provide valuable information about hemp oil benefits, skincare routines, and ingredient transparency.
• •Maintain a Caring & Empathetic Voice: Especially when addressing skin concerns, show understanding and offer solutions with a supportive tone.
• •Be Authentic and Transparent: Reflect the brand's commitment to clean ingredients and sustainable practices honestly in all communications. Avoid hype and stick to the genuine benefits of the products.

Social Perception

Positive Efficacy, Trusted for Natural Ingredients, Gentle & Soothing, Good Value (for some), Growing Recognition, Experiential Brand

Copy Examples

• •Soothe your stressed skin, naturally. Our Chanv™ Intensive Care Oil, born from Quebec's pure hemp fields, offers gentle relief for eczema and dryness. Feel the calm. Embrace your skin.
• •Golden hour in our Quebec hemp fields 🌿✨ The source of our pure Chanv™ Oil, bringing nature’s best to your skin. Discover the journey from our earth to your skincare. #Chanv #NaturalSkincare #MadeInQuebec #HempHealing
• •Experience the Harmony of Nature. High-performance, natural skincare powered by Quebec-grown Chanv Oil™. Gentle for you, kind to the planet.
• •Unlock Nature's Secret to Soothed Skin ✨ Inside: Your Chanv Ritual
• •We believe skincare is a vital connection to the natural world. That's why at Chanv, every bottle starts with sustainably grown hemp from our own Quebec fields, nurtured to bring you effective, gentle care. Let's explore how nature can heal.