Brand Tone

Feminine & Elegant, Empowering & Confident, Approachable & Friendly, Sensual & Playful (but not overly explicit), Helpful & Informative

Brand Values

• •Quality & Comfort
• •Femininity & Self-Expression
• •Body Positivity & Inclusivity
• •Customer Satisfaction
• •Style & Trend Awareness

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines Chantilly.cl's tone (e.g., Feminine, Empowering, Approachable, Sensual yet Tasteful), key vocabulary (words to use/avoid), grammar style (e.g., use of emojis, formality level), and provides examples. This should be the go-to resource for anyone writing copy.
• •Know Your Audience Persona: Understand who you're talking to. For Chantilly.cl, this likely includes women of various ages interested in quality, style, and comfort in their intimate apparel. Tailor the language to resonate with their aspirations, needs, and how they communicate.
• •Consistency Across Platforms: While the style might adapt slightly (e.g., TikTok being more informal than a website product description), the core tone and values should remain consistent. A customer should feel they are interacting with the same "Chantilly" whether on Instagram, the website, or in an email.
• •Focus on "Feeling" and Benefits: Emphasize how the products make the customer *feel* (confident, comfortable, beautiful, special) rather than just listing features. Use sensory language. The tagline "Siente la Diferencia" is a great starting point to build upon.
• •Train and Review: Ensure anyone creating content (in-house team, agencies, influencers) understands and can execute the brand voice. Regularly review content across all channels to check for consistency and make adjustments as needed. Encourage feedback on how the tone is being perceived.

Social Perception

Positive Perception (Likely), Seen as a Go-To for Special Occasions and Everyday Comfort, Aspirational yet Accessible, Interactive on Social Media, Potential Criticisms (General to the industry)

Copy Examples

• •Unveiling new whispers of lace and silk. ✨ Our latest collection is designed for the woman who embraces her elegance and owns her confidence. Discover pieces that feel as exquisite as you are. #ChantillyLingerie #NewCollection #FeelTheDifference #EmpoweredWomen
• •Your everyday deserves a touch of extraordinary comfort. 💕 Slip into our new season pajamas and redefine relaxation. Soft fabrics, beautiful designs – because feeling good starts from within. Shop now and Siente la Diferencia! 👉 [Link]
• •POV: You just found the perfect set that makes you feel 🔥 AND comfy. 😉 Which Chantilly piece is your current fave? Show us! #ChantillyChallenge #LingerieLove #TikTokFashion #SelfLove
• •For Your Unforgettable Moments. ✨ Explore the Chantilly Bridal Collection – delicate details, timeless elegance, and the perfect touch of romance for your special day. #ChantillyNovias #BridalLingerie #WeddingDreams
• •Psst... Your Exclusive Treat Awaits! 🤫 Fresh Styles Added + A Little Something Extra Inside. (Body Teaser): Ready to refresh your top drawer? Dive into new arrivals at Chantilly and find your next favorite. Plus, enjoy a special offer just for you.