Brand Tone

Personal, passionate, customer-centric, friendly, welcoming, enthusiastic, authentic, encouraging, and appreciative, often using a direct first-person voice.

Brand Values

• •Quality & Excellence
• •Personalization & Creativity
• •Communication & Trust
• •Community & Generosity
• •Customer Loyalty

Best Practices

• •Always Write from Chantal's Perspective: Use "I" and "my" to maintain the personal, founder-led voice. Share the passion and the "why" behind the products. This direct voice is a core strength.
• •Lead with Passion and Quality: Start communications by emphasizing the love for the craft, the creativity involved, or the commitment to high-quality results. This reinforces the core values customers connect with.
• •Incorporate the Brand Story: Casually mention elements of the brand's origin—the move, the start during the pandemic, the desire to create things that couldn't be found in stores. This adds depth and authenticity to posts and descriptions.
• •Be Enthusiastic and Appreciative: Use positive, energetic language and emojis (✨💖) where appropriate, especially on social media. Always express gratitude for orders, reviews, and customer loyalty to foster community.
• •Highlight the "Not a Side Hustle" Difference: In copy targeting B2B clients or describing the creation process, emphasize the professional-grade equipment and full-time dedication. This builds confidence and differentiates the brand from hobbyist competitors.

Social Perception

Dedicated, high-quality creator of custom goods; authentic and trustworthy; professional; vibrant and creative; appealing to the desire for unique and personalized items.

Copy Examples

• •✨ From my creative hands to yours! ✨ I absolutely loved bringing this custom tumbler design to life. Seeing an idea turn into something so sparkly and personal is why I do what I do. Every swirl of glitter and perfectly placed letter is a little piece of joy. Want to create your own unique treasure? Send me a DM! Let's make something beautiful together. #Chantalized #PersonalizedGifts #GlitterTumbler #HandmadeWithLove #SmallBusinessAustralia
• •Your brand is unique. Your merchandise should be too. At Chantal-ized, this isn't a side hustle—it's my passion. I use industrial-grade equipment to ensure your logo and message are crisp, professional, and durable. From client gifts to team apparel, let's create high-quality merchandise that you're proud to share. Let's chat about your project! [Link to Website] #BusinessMerchandise #CustomLogos #QualityFirst #ProfessionalBranding
• •Welcome! Here, every creation tells a story. From a heartfelt gift for a loved one to standout merchandise for your business, I’m dedicated to personalizing it to perfection. With an obsession for detail and a passion for quality, I can't wait to create for you. [Shop All Products]
• •Subject: Something new and beautiful is here! Hi [Customer Name], I'm so excited to share what I've been working on! A brand new collection of [e.g., personalized memorial items] has just been added to the store. As always, each piece is crafted with the utmost care and attention to detail, because I know these aren't just items—they're memories. Thank you for being a part of this journey. Your support means the world to me. With gratitude, Chantal
• •Celebrate the newest arrival with a gift as unique as they are. This ultra-soft baby onesie is fully customizable with a name, date, or sweet message. I started this business to create one-of-a-kind treasures, and nothing makes me happier than crafting these special keepsakes for your family. Made with love and designed in consultation with you to ensure it's absolutely perfect.