Brand Tone

Friendly, enthusiastic, and service-oriented.

Brand Values

• •Personal connection and service
• •Curated and unique selection
• •Timeless and trendy balance
• •Accessibility and inclusivity

Best Practices

• •Always use a "We" voice, framing communications from the team's perspective.
• •Focus on evoking emotion or situation, not just features, for products.
• •Maintain enthusiasm with positive adjectives and judicious use of exclamation points.
• •Incorporate the "honest advice" value by offering styling tips with product descriptions.
• •Create a simple language guide defining "Brand Words" and "Words to Avoid" for consistency.

Social Perception

A reliable and personable local boutique, perceived as a community staple, style advisor, and authentic/relatable brand.

Copy Examples

• •Stop scrolling! ☀️ This new floral dress is the dose of sunshine your wardrobe needs. We fell in love with this print the moment we saw it and knew you would too. Perfect for a terrace lunch or a summer evening out. Limited pieces available—DM us to reserve yours or tap the link in bio to shop!
• •Tired of searching for that perfect look? At Chanodet Fashion, we've spent over 25 years helping you find it. We personally select every item for its style and quality. From a chic blazer for work to the perfect weekend jeans, we're here with honest advice to help you feel your best. Visit us on Gijsbrecht van Amstelstraat 182—your new look awaits!
• •Style, Curated For You. Discover hand-picked collections that blend the latest trends with timeless quality. Your daily dose of fashion inspiration starts here.
• •✨ Just In: The Perfect Transition Pieces for Autumn
• •One blouse, endless style! Which look is your favorite? 1, 2, or 3? Let us know in the comments! #StyleHack #Hilversum #Damesmode