Brand Tone

friendly, caring, and slightly whimsical

Brand Values

• •Love for Pets
• •Uniqueness and Customization
• •Quality and Value
• •Customer-Centric Service

Best Practices

• •Embrace "Furiendly" Language: Continue using pet-centric puns and affectionate terms like "furiends," "furry babies," and "pup." This reinforces the brand's core identity as being for and by pet lovers.
• •Lead with the Human-Pet Connection: Frame products not just as items, but as ways to "build bridges" and express love for a pet. Copy should consistently tap into the emotional bond owners have with their animals.
• •Highlight "Handmade" and "Unique": These are significant value propositions. Always emphasize when a product is handmade, customizable, or a "unique design" to differentiate from mass-market competitors.
• •Maintain a Personal and Approachable Tone: Whether on the website, social media, or in customer service emails, the voice should remain warm and personal, as if one pet lover is speaking to another. Avoid overly corporate or generic language.
• •Show, Don't Just Tell, on Social Media: Continue creating visual content (like on TikTok) that shows real pets enjoying the products. This authenticates the brand's values and provides social proof in a way that resonates with the target audience.

Social Perception

The public perception of ChannyFinds, based on available information, is that of a specialized, small-scale retailer with a focus on charming and unique pet products. Customer reviews on Faire and Etsy are positive, with an average 5-star rating on Faire and specific praise for customer service and product adorableness on Etsy. The brand is perceived as a go-to for pet-lovers seeking distinctive, often handmade, items. The TikTok presence, though modest, frames the brand as being run by genuine pet lovers.

Copy Examples

• •Sweater weather just got a serious upgrade! ✨ Keep your best furiend cozy and chic in our new hand-picked knit sweaters. Because a warm pup is a happy pup. Tap to shop the coziest collection yet! #ChannyFinds #DogSweater #PetFashion
• •Dress them in love. ✨ Our classic, handmade princess dresses are crafted to celebrate your pet's unique charm. Customizable for the perfect fit. Discover a style as special as they are.
• •🐾 A little gift for your best friend...
• •Walks just got a whole lot cuter! Our Chic Houndstooth Harness isn't just about style; it's about making every adventure with your furry co-pilot comfortable and secure. Designed for wags, comfort, and turning heads at the park.
• •A short, upbeat video showing a dog excitedly wiggling into a new "Handmade Princess Style Pet Dress." Text overlay: "When you know you're the main character." Caption: "That new outfit feeling! ✨ #dogsoftiktok #petstyle #channyfinds #cutedog"