Brand Tone

aspirational yet relatable, elegant, confident, and empowering

Brand Values

• •Empowerment and Confidence
• •Quality and Thoughtful Design
• •Sustainability and Responsibility
• •Authenticity and Realness
• •Timelessness and Versatility
• •Well-being and Escape
• •Woman-Focused

Best Practices

• •Speak Authentically to "Her": Always address the target woman directly, understanding her lifestyle, desires (confidence, comfort, style, ease), and potential insecurities. Use language that resonates with a busy, modern woman who values quality and feeling good.
• •Weave in Empowerment: Every piece of copy should subtly or overtly reinforce the idea of confidence and feeling like the "best version of herself." Focus on how the clothing *feels* and the positive emotions it evokes.
• •Highlight Values Naturally: Integrate keywords related to sustainability, quality, timeless design, and real-woman focus into product descriptions and storytelling rather than just listing them as features. For example, "Crafted from ocean-loving recycled fibers for a guilt-free glow."
• •Evoke the "Change of Scenery" Feeling: Use sensory language and storytelling that transports the reader to a place of relaxation, beauty, and cherished moments. Connect the clothing to the *experience* of escape and well-being.
• •Maintain Visual and Verbal Consistency: Ensure that the imagery used across all platforms aligns with the elegant, confident, and relatable tone of the copy. The visuals of real women enjoying life in beautiful settings should complement the empowering and aspirational messaging.

Social Perception

generally perceived positively as a luxury sustainable swim and resortwear brand that delivers on its promise of quality, fit, and style for "real women."

Copy Examples

• •Headline: Your Escape Awaits. Feel as Good as You Look. Body: Dive into confidence with Change of Scenery. Our luxurious, sustainable swimwear and resortwear are thoughtfully designed for real women, real moments, and the real you. Effortless style, exceptional fit, beautifully made.
• •Headline: Sustainable Style That Makes a Splash. Body: Look stunning, feel empowered, and embrace eco-conscious luxury. Change of Scenery pieces are crafted from recycled materials and organic cotton, because making a difference should always feel this good. Discover timeless designs for your perfect getaway.
• •Headline: Finally. Swimwear That Loves You Back. Body: Tired of the dressing room dread? At Change of Scenery, we get it. Our swimwear is designed by women, for women, offering a flawless, comfortable fit that celebrates your shape and inspires pure confidence. It’s time for a beautiful Change of Scenery.
• •Headline: From Sunrise Coffee to Sunset Cocktails. Effortlessly. Body: Change of Scenery isn't just for the beach. Our versatile dresses and resortwear are designed for every beautiful moment of your day. Breezy, elegant, and always comfortable – for a life lived beautifully.
• •Headline: Inspired by Real Life. Designed for Your Best Life. Body: Founded by fashion veteran Jamie Banks, Change of Scenery was born from a desire for sophisticated, uncomplicated pieces that make women feel amazing. Experience the difference of thoughtful design and a passion for empowering you.