Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Passionate, Informal and Relatable

Brand Values

• •Fashion and Style
• •Sisterhood and Family
• •Customer Experience
• •Affordability
• •Experimentation and Individuality

Best Practices

• •Embrace "Babe" Culture (Authentically): Continue using friendly, familiar terms like "babes," "sis," and emojis where appropriate, reflecting the sister-run, approachable vibe. Ensure it feels genuine to the brand's personality.
• •Stay Current and Conversational: Use language that resonates with a young, trend-aware audience. Incorporate current slang or phrases naturally, but avoid anything that will quickly feel dated. Keep sentences relatively short and engaging.
• •Highlight the "Three Sisters" Story: Weave in the brand's origin story subtly where relevant. This personal touch differentiates them and reinforces their values of family and passion for fashion. For example, "From our closet to yours..."
• •Focus on the Feeling, Not Just Features: While detailing product features is important (e.g., "soft fleece," "oversized silhouette"), also describe how the clothes will make the customer *feel* (e.g., "Look chic and stay cozy," "Look smokin' hot").
• •Be Visually Consistent with Text: Ensure the tone of the copy matches the visuals on the website and social media. If the images are bright, fun, and youthful, the copy should reflect that same energy. The active and engaging style on TikTok should carry through to other platforms.

Social Perception

Emerging Online Boutique, Trendy and Youth-Focused, Personal and Relatable, Limited Public Feedback

Copy Examples

• •Instagram Post Caption (New Arrival): "Hey babes! 👋 Your closet called, it's begging for this! 😉 Our new [Product Name] just dropped and it’s everything you need to turn heads this season. Seriously, OBSESSED. Tap to shop before it’s gone! 💖 #ChandlerThree #NewCollection #MustHaveStyle #BoutiqueFashion #TrendyLooks"
• •Website Product Description Snippet (for a dress): "Get ready to own the room in our 'Sista Sista Dress'! This isn't just a dress, it's a whole vibe. Perfect for brunch with your besties or that date night you’ve been looking forward to. We’re styling it with [Accessory Suggestion] for an extra pop! ✨"
• •TikTok Video Concept: Visual: Quick outfit changes featuring a new versatile jacket, styled for different occasions (casual, a bit dressier). Text Overlay/Voiceover: "One jacket, SO many ways to slay! 👑 Our 'Have It Both Ways Jacket' is your new go-to for, like, everything. Which look is your fave? Let us know in the comments! 👇 #ChandlerThreeStyle #VersatileFashion #OOTDInspo #BoutiqueFinds #FallFashion" (adapted from existing product)
• •Email Subject Line (for a sale): "Hey Babe! 😉 Your Fashion Dreams Just Got More Affordable! ✨"
• •Website Banner Text: "Welcome, babes! Founded by three sisters who live for fashion – just like you. Discover your next favorite outfit!"