Brand Tone

Warm and Welcoming, Personal and Authentic, Creative and Inspiring, Knowledgeable and Nurturing, Enthusiastic and Passionate

Brand Values

• •Creativity and Self-Expression
• •Community
• •Quality
• •Learning and Sharing
• •Joy in Making
• •Personal Touch

Best Practices

• •Maintain Leesa's Voice: Consistently use a warm, personal, and enthusiastic tone, as if Leesa herself is speaking directly to the customer. Share anecdotes and personal touches where appropriate.
• •Focus on Inspiration and Storytelling: Go beyond just describing products. Share the story behind a design, the inspiration for a collection, or how a project can bring joy.
• •Foster Community: Use inclusive language ("we," "us," "our crafty family"). Encourage interaction by asking questions and inviting users to share their own work and experiences.
• •Be Generous with Knowledge: Continue to offer tips, tutorials, and helpful advice freely, reinforcing the brand's supportive and nurturing nature.
• •Visual-Verbal Harmony: Ensure that the visuals (bright, appealing photos/videos of fabrics, projects, Leesa, and the "cottage life") are always complemented by equally warm, descriptive, and engaging copy.

Social Perception

Trusted Source, Inspiring and Engaging, Community Hub, Authentic and Approachable, Supportive

Copy Examples

• •Step into a world of blooming beauty with our latest collection, [Collection Name]! ✨ Imagine these exquisite prints transforming into your next cherished quilt. Designed with love by Leesa, each swatch tells a story. What will yours be? #ChandlersCottage #NewFabric #QuiltingInspiration
• •Join Leesa in 'A Quilters Life' and unlock a treasure trove of creativity! 🗝️ From exclusive patterns and yummy recipes from the Cottage kitchen, to personal vlogs and backstage peeks into fabric design – it's your monthly dose of inspiration and community. Come join our crafty family! #AQuiltersLife #ChandlersCottageClub #CreativeCommunity
• •Ready for some midweek magic? 🧵 Join Leesa live tonight as she shares her favorite tips for [Specific Technique]! Grab a cuppa, your sewing kit, and let's create something beautiful together. Link in bio to tune in! #QuiltingTutorial #LeesaChandler #ChandlersCottageLive
• •Dreaming of your next weekend project? Our [Kit Name] kit has everything you need to bring this stunning [Project Type] to life, including Leesa's signature fabrics and easy-to-follow instructions. Perfect for gifting or treating yourself! 🎁 #QuiltKit #ChandlersCottageCreations #HandmadeJoy
• •Good morning from Chandlers Cottage! ☀️ The garden is buzzing, the kettle is on, and we're surrounded by beautiful fabrics just waiting to become your next masterpiece. What are you stitching today? Share your projects with us! #LifeAtChandlersCottage #QuiltingLove #CreativeMornings