Brand Tone

Professional, Inspiring, Approachable, and Educational

Brand Values

• •Client-Centered Creation
• •The Fusion of Beauty and Function
• •Design for Happiness
• •Curated & Collected Aesthetic
• •Expertise and Professionalism

Best Practices

• •Always Blend Aspiration with Action: Pair inspiring language ("Create a space you love") with clear, direct calls-to-action ("Book a Consultation," "Learn More," "Shop the Look"). This converts dreams into tangible next steps.
• •Lead with the Feeling: Start copy by evoking the end benefit—happiness, calm, functionality, or pride in one's home. The "how" (the service) should follow the "why" (the feeling). The "happy homes" tagline is a perfect example of this.
• •Use "We" and "You" to Create Partnership: Frame the designer-client relationship as a collaboration. Use "we" when describing the brand's process and philosophy, and "you/your" when addressing the client's needs and goals. This makes the service feel like a partnership, not a transaction.
• •Educate to Empower: Regularly share valuable tips, design knowledge, and process insights. This builds authority and trust. The copy should position the brand as a generous expert who wants to help clients make informed decisions.
• •Maintain a Consistent Vocabulary: Consistently use key brand terms like "curated," "collected," "functional," "livable," "tailored," and "happy homes" across all platforms to reinforce brand values and create a recognizable voice.

Social Perception

The public and clients perceive Chandler Helms Design as a high-end, trustworthy, and talented interior design firm. Chandler Helms is seen as a credible expert with a sophisticated eye for color, form, and texture. Clients view the brand as a reliable partner that listens to their needs and can translate their vision into a functional and beautiful reality. The e-design service and educational content on social media also create a perception of accessibility, allowing a broader audience to benefit from her expertise.

Copy Examples

• •Curated, Livable, Yours. At Chandler Helms Design, we believe a home should be your story, beautifully told. Let's create your happy home, together.
• •There’s nothing better than seeing a vision come to life! ✨ This living room was designed to be a sanctuary of calm—blending soft textures and a clean, modern palette. We focused on creating a space that is as perfect for quiet mornings as it is for hosting friends. Swipe to see how we started! #ChandlerHelmsDesigns #HappyHomes
• •Tired of your space not feeling like *you*? You deserve a home that's both beautiful and functional. Our Full Service and E-Design packages are tailored to your life, your style, and your budget. Discover a stress-free design process. Click to book your consultation!
• •Bookshelf looking a little boring? Let’s fix that. ✨ Tip 1: Vary object height. Tip 2: Mix in personal items. Tip 3: Don't be afraid of empty space! A happy home is all in the details. #InteriorDesignTips #HomeDecorHacks #ShelfStyling
• •Beyond the Mood Board: 3 Secrets to a Truly Functional Space