Brand Tone

Friendly, Chic, Personal, Community-Oriented, Playful and Sparkly

Brand Values

• •Customer Connection/Service
• •Making Women Feel Beautiful
• •Curated Selection & Quality
• •Community Focus
• •Accessibility & Inclusivity
• •Passion for Fashion & Style

Best Practices

• •Embrace "Friendly & Approachable": Always use warm, inviting language. Address customers in a familiar yet respectful way (e.g., "Hello gorgeous!", "Hi fashion lovers!"). Share behind-the-scenes glimpses or staff introductions to humanize the brand.
• •Infuse "Chic & Sparkly": Use descriptive and slightly playful adjectives when talking about products (e.g., "dazzling," "effortlessly chic," "a touch of sparkle"). Ensure visuals (photos, videos) are high-quality and reflect a stylish aesthetic.
• •Highlight "Personal & Caring": Reference the owner's personal touch in selecting items ("Handpicked by Darlyne"). Emphasize how products make the customer *feel* (e.g., "feel confident," "embrace your unique style," "help you shine"). Respond to comments and messages with genuine care.
• •Showcase "Community-Oriented": Mention local store locations, Pittsford, and Eastview Mall. Engage with local happenings or partner with other local businesses if applicable. Use hashtags like #ShopLocal, #PittsfordNY.
• •Develop a "Voice Guide": Create a simple internal guide with key tone words (e.g., Welcoming, Stylish, Uplifting, Genuine, Fun) and examples of "say this, not that" for anyone creating content, ensuring consistency across all platforms and communications.

Social Perception

Positive, Trusted Local Boutique, Stylish and Reliable, A "Feel-Good" Place, Community-Minded

Copy Examples

• •Instagram Post (New Arrivals): "Hello gorgeous! ✨ Our latest collection has just landed, and it's bursting with pieces to make you shine. From cozy knits to statement dresses, Darlyne has handpicked every item with you in mind. Come find your new favorite way to sparkle! #ChandeliersBoutique #PittsfordNY #ShopLocal #NewCollection #FeelBeautiful"
• •Facebook Ad (Local Event/Sale): "Pittsford, get ready to treat yourself! 🛍️ Join us this weekend at Chandeliers Boutique for a special [Event/Sale Name]! Discover unique styles, enjoy personalized styling advice from our friendly team, and leave feeling fabulous. We can't wait to help you find that perfect piece that tells your story. See you on South Main St! #ChandeliersBTQ #ShopPittsford #BoutiqueShopping #StyleInspo #CommunityLove"
• •Website Homepage Banner: "More Than Just Clothing, It's a Feeling. ✨ At Chandeliers Boutique, we believe every woman deserves to feel beautiful. Discover our curated collections, hand-selected with love by Darlyne, and experience the warm, personal shopping you've been looking for. #ChandeliersStyle #BoutiqueLove #PittsfordFashion"
• •Email Newsletter Subject Line: "A Little Sparkle For Your Inbox (and Your Wardrobe!) ✨" * Body Snippet: "Hi [Customer Name], Darlyne here! Just wanted to share some of my favorite new arrivals at Chandeliers Boutique – pieces I know will make you look and feel amazing. We're all about finding those special items that let your personality shine..."
• •Product Description (for a versatile top): "Meet your new go-to! This beautifully soft top isn't just chic, it's a little hug in clothing form. Perfect for dressing up for a girls' night out or keeping it cozy-casual for a weekend brunch. We've chosen this piece because we know you'll love its effortless style and how fabulous it makes you feel. #WearYourSparkle #ChandeliersFinds #VersatileStyle"