Brand Tone

whimsical, nostalgic, friendly, and creative

Brand Values

• •Originality and Unique Design
• •Quality and Sustainability
• •Inclusivity
• •Passion for Analog
• •Conscious Curation
• •Customer Satisfaction

Best Practices

• •Embrace Playfulness: Inject humor, wit, and a sense of fun into the language. Use evocative and imaginative descriptions.
• •Speak with Warmth: Adopt a friendly, approachable, and inclusive voice. Make the audience feel like they're talking to a creative friend.
• •Highlight Uniqueness: Emphasize the novelty, rarity, and design-led nature of the products. Use words like "curated," "treasure," "discover," "unique."
• •Tap into Nostalgia: Where appropriate, use language that evokes fond memories or a love for the analog and timeless.
• •Stay Authentic and Passionate: Let the genuine love for design, creativity, and unique objects shine through in the copy. Share the stories behind products or the inspiration for collections.

Social Perception

pioneering concept store in Barcelona, carefully curated, unique, and fascinating gifts and objects, always eager for new trends, nice and warm atmosphere

Copy Examples

• •Unlock your inner storyteller. Our latest collection of analog cameras and rare films just landed. Ready to capture memories the old-fashioned (and most magical) way?
• •Remember the joy of a handwritten note? We do. Discover our treasure trove of unique stationery that makes every word feel special. P.S. We’ve got glitter pens.
• •For the young and young-at-heart! Dive into our world of wonderfully quirky toys and books that spark imagination and banish boredom (for everyone aged 0 to 99!).
• •Your walls are looking a bit bare. Let's fix that with our curated collection of art prints and design objects that scream 'you'. Uniquely, wonderfully you.
• •Gifting emergencies? We're your (not-so-secret) weapon. Find that perfect, 'where-did-you-get-that?!' present that’s as fun to give as it is to receive.