Brand Tone

Passionate, Caring, Artisanal, Youthful, Approachable

Brand Values

• •Quality & Natural Ingredients
• •Handmade & Craftsmanship
• •Vegan & Cruelty-Free
• •Customer Well-being
• •Transparency & Trust
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (passionate, caring, artisanal, youthful, approachable) with examples of do's and don'ts. Share this with anyone creating content.
• •Storytelling: Consistently weave in the brand's origin story (two sisters, passion for cosmetics, Swiss-made) to reinforce the personal, handcrafted, and trustworthy aspects.
• •Highlight Core Values in Messaging: Regularly mention "vegan," "cruelty-free," "natural ingredients," and "handmade" in product descriptions, social media posts, and ads to reinforce what the brand stands for.
• •Use Engaging & Sensory Language: Words like "love," "passion," "silky," "hydrating," "glowing," "delicious," "indulge," and "pampering" align with the enthusiastic and caring tone, and appeal to the senses.
• •Maintain Visual Consistency: Ensure that the visual elements (photography, colors, typography) on the website and social media also reflect the youthful, natural, and high-quality artisanal feel, complementing the written copy.

Social Perception

Emerging & Niche, Positive & Engaging (within its community), Focused on Natural & Ethical Consumption, Limited Mainstream Visibility

Copy Examples

• •Headline: Handmade with Love, For Lips That Glow. Discover Chancy Skincare – Switzerland’s little secret for vegan, kissably soft lips. Body: Tired of sticky, mass-produced glosses? At Chancy Skincare, two sisters from Zurich pour their passion into every pot. We use only the finest natural oils, ensuring a silky, hydrating shine that’s kind to you and the planet. Treat your lips to a little handcrafted luxury!
• •Instagram Post: ✨ Treat your pout to pure Swiss goodness! ✨ Our [Product Name, e.g., 'Berry Bliss'] lip gloss is lovingly handmade, 100% vegan, and packed with nourishing oils. Say goodbye to sticky, hello to sensational! 😉 Tap to shop our passion. #ChancySkincare #HandmadeLipGloss #VeganBeauty #SwissMade #NaturalSkincare #LipLove
• •Product Description (for 'Whipped Body Scrub'): Indulge your skin! Our Vanilla Bean Coconut Whipped Body Scrub is a dream. We whip it to perfection for up to an hour, blending natural exfoliants with nourishing oils to leave your skin irresistibly soft and glowing. Handmade in Switzerland, because your skin deserves the best. Pure, vegan, and oh-so-pampering!
• •Facebook Ad: Meet the sisters behind Chancy Skincare! 👋 We started with a dream: to create high-quality, natural cosmetics that you can trust. From our Zurich studio to your home, every lip gloss and body scrub is handmade with passion and the best vegan ingredients. Experience the Chancy difference – where skincare is a labor of love. Learn more about our story and explore our collection: [Link to About Us page]
• •Email Subject Line: Unlock Luscious Lips: Handcrafted & Vegan Just For You! Body Snippet: At Chancy Skincare, we believe your beauty routine should be a joyful experience. That’s why we lovingly handcraft each lip gloss in Switzerland, using only the finest vegan ingredients like coconut and sweet almond oil. Discover the non-sticky, super-hydrating difference. Your lips will thank you!