Brand Tone

approachable, educational, and encouraging

Brand Values

• •Sustainability
• •Accessibility for Beginners
• •Simplicity and Ease of Use
• •Customer-Centricity
• •Quality and Durability

Best Practices

• •Always frame gardening as an achievable and enjoyable activity. Use words like "simple," "easy," "straightforward," and "step-by-step" to reassure beginners and remove intimidation.
• •Consistently highlight the "reusable," "durable," and "eco-friendly" nature of the products. Contrast them with single-use plastics to reinforce the brand's core value and key differentiator.
• •Write as if you are a helpful friend guiding the customer. Use positive language, celebrate small wins (like a first sprout), and offer encouragement. Avoid overly technical jargon.
• •Address the customer directly to make the message more personal and engaging. For example, instead of "Our tools are great for gardens," write "Your garden will thrive with these tools."
• •Pair copy with strong visual content. Ensure the copy for these posts is concise, clear, and directly linked to the visual demonstration.

Social Perception

That of a modern, trustworthy, and mission-driven company that helps people connect with nature in a sustainable way. The brand is perceived as helpful and appealing to aspiring and new gardeners due to its aesthetic, simplicity, and sustainable approach.

Copy Examples

• •From tiny seed to thriving plant, made simple. 🌱 Our reusable silicone trays are designed to make your first gardening adventure a success. No plastic waste, just happy planting. #ChampsVerts #GardeningForBeginners #SustainableGardening
• •Tired of complicated gardening guides? Start your garden the easy way with ChampsVerts. Durable tools for beginners. Shop now for 50% off!
• •Your journey to a green thumb starts here 🌱
• •Everything you need, and nothing you don't. This 4-piece beginner's kit takes the guesswork out of sowing seeds. Its ergonomic design and durable materials make it the perfect partner for starting your indoor or balcony garden with confidence.
• •Gardening hack for beginners! ✨ Video: A quick, satisfying 15-second clip showing how to easily pop out a seedling from the flexible silicone tray without damaging the roots. Caption: Say goodbye to broken seedlings! Our silicone trays make transplanting a breeze. 💚 #GardeningHacks #PlantTips #EcoFriendly