Brand Tone

earnest, responsible, and sophisticated

Brand Values

• •Environmental Responsibility/Sustainability
• •Transparency
• •Quality & Craftsmanship
• •Heritage & Tradition
• •Humility, Courage, Loyalty

Best Practices

• •Prioritize "In the Name of Mother Nature": Ensure this core message and the values it represents (sustainability, respect for terroir) are central to all communications.
• •Maintain Sophisticated yet Direct Language: Combine the elegance expected of a Champagne brand with clear, honest, and sometimes bold statements about environmental responsibility. Avoid overly technical jargon where possible, but don't shy away from detailing commitments.
• •Show, Don't Just Tell: Use concrete examples of sustainable actions (e.g., "no gift boxes," "800g bottles," "100% renewable energy") to reinforce the brand's commitment rather than relying on vague claims.
• •Balance Heritage with Innovation: Acknowledge the brand's history and winemaking tradition while emphasizing its forward-thinking approach to sustainability and industry change.
• •Embody Courage and Conviction: The tone should reflect a brand that is not afraid to challenge norms and lead the way in creating a more sustainable future for luxury goods.

Social Perception

Pioneering & Innovative, Authentic & Committed, High Quality, Inspiring

Copy Examples

• •Headline: Sip Sustainably. Taste the Future of Champagne. Body: At Champagne Telmont, we believe luxury and responsibility go hand in hand. Discover our organically farmed cuvées, crafted "In the Name of Mother Nature." Every bubble tells a story of our commitment to the planet.
• •Headline: The Bottle: Reimagined. The Champagne: Exceptional. Body: We've shed the excess – no gift boxes, lighter glass – to reduce our footprint. What remains is pure, exquisite Champagne, a testament to our terroir and our dedication to a greener Earth. Experience Telmont.
• •Headline: Leonardo DiCaprio Invests in a Greener Pour. Body: Joining forces for a sustainable future, Champagne Telmont and Leonardo DiCaprio champion a new era for Champagne: 100% organic, radically eco-conscious, undeniably luxurious.
• •Headline: Rooted in Tradition, Growing for Tomorrow. Body: Since 1912, we've crafted Champagne with passion. Today, that passion drives our mission: to protect Mother Nature while delivering exceptional taste. Join Telmont on our journey to 100% organic.
• •Headline: Transparency in Every Glass. Body: From our detailed labels to our ambitious environmental goals, we believe in honesty. Taste the difference that true commitment makes. Champagne Telmont: The art of Champagne, naturally.