Brand Tone

Empathetic, Empowering, and Scientific

Brand Values

• •Holistic Well-being
• •Female Empowerment
• •Sustainability
• •Social Responsibility

Best Practices

• •Lead with Empathy, Support with Science: Always start by acknowledging the customer's experience and pain points. Follow up by explaining how the product's scientifically-backed ingredients provide a solution. This builds an emotional connection first, then reinforces it with logic and trust.
• •Use Empowering Language: Frame the narrative around giving control back to the customer. Use words like "empower," "reclaim," "discover," "understand," and "your body." Avoid language that makes women feel like victims of their biology.
• •Highlight Your Values in Every Message: Weave sustainability and social responsibility into your storytelling. Whether it is a note about the plastic-free packaging in a shipping confirmation or a social media post about your partnership with WEpads, consistently remind customers that their purchase has a positive impact.
• •Focus on "Happy Days," Not Just "No Bad Days": While the product solves a problem (bad days), the brand name and ultimate goal are positive. Focus the copy on the outcome: more energy, stable moods, and the freedom to live life fully. Sell the feeling of a "happy day," not just the absence of a painful one.
• •Maintain Transparency: Be open about what's in the product and why. Link to the scientific bibliography where appropriate, explain the benefits of each key ingredient in simple terms, and be honest about the fact that natural supplements take time to work. This transparency builds long-term customer loyalty.

Social Perception

Niche, Mission-Driven, and Trust-Focused

Copy Examples

• •Your cycle shouldn't call the shots. You should. Reclaim your month with Happy Days, the natural vitamin complex designed to support your body through every phase. It's time to live your life, uninterrupted. #HappyDays #MenstrualWellness #FemaleEmpowerment
• •Tired of cramps and mood swings dictating your days? We hear you. Happy Days is a science-backed blend of vitamins and plant extracts that helps balance your body and ease PMS symptoms. Because feeling good should be an everyday thing. Learn more about our formula.
• •Wellness that's good for you, and the planet. Happy Days is 100% vegan, plastic-free, and created to bring you back to your best self. Support your cycle and a greater cause with every purchase.
• •Hi [Name], did you know that magnesium can play a key role in easing premenstrual mood changes? At chammi, we believe knowledge is power. That s why our Happy Days formula is built on ingredients backed by research. Discover how we re helping women transform their relationship with their period, one cycle at a time.
• •The journey is different for everyone, but supporting your body from the inside out is a game-changer. @mychammi helps me get the essentials my body needs. #PostPill #HormoneBalance #PeriodCare