Brand Tone

Inspirational & Aspirational, Youth-Focused, Trendy & Stylish

Brand Values

• •Self-Expression & Individuality
• •Comfort & Coziness (Cocooning)
• •Trendiness & Style
• •Customer Satisfaction & Community
• •Inspiration

Best Practices

• •Speak their language authentically, but avoid trying too hard or using outdated slang.
• •Use uplifting and encouraging words.
• •Foster Community & Interaction: Write copy that invites engagement – ask questions, run polls, encourage UGC submissions, and use inclusive language like 'aesthetic fam' or 'dreamers.'
• •Share behind-the-scenes glimpses or customer stories to build connection.
• •Focus on creating a cozy, cocooning, and visually pleasing spaces that positively impact well-being.

Social Perception

Go-to Source for Aesthetic Decor; Enabler of Trends; Youth-Focused

Copy Examples

• •Create your dream corner with our new collection!
• •Express your individuality through audacious and personal decor choices.
• •Transform your room into a Pinterest-worthy aesthetic space.
• •Discover rare pearls in our decor range and elevate your space.
• •Join our aesthetic fam and share your room transformation!