Brand Tone

Introspective, sophisticated, approachable, thoughtful, articulate, and relatable, blending high-art sensibility with a personal, down-to-earth narrative.

Brand Values

• •Female Empowerment and Exploration
• •Artistic Authenticity
• •Thought-Provoking Aesthetics
• •Southern Roots with a Modern Twist
• •Accessibility and Connection

Best Practices

• •Lead with the Narrative: Every piece of copy, from an Instagram caption to a product description, should connect back to the core story of exploring female identity, beauty, and introspection.
• •Use Evocative and Sensory Language: Employ descriptive words that reflect the art's aesthetic— "moody," "vibrant," "serene," "bold." This creates a consistent atmosphere around the brand.
• •Maintain an Approachable yet Sophisticated Voice: Balance intellectual concepts with personal anecdotes. Share the deeper meaning behind a piece, but also the simple joy of creating it.
• •Emphasize Authenticity: Share behind-the-scenes content, talk about inspirations (like her love for dogs or travel), and be open about the artistic process. This builds a stronger connection with the audience.
• •Encourage Contemplation: Use questions in your copy to engage the audience and reflect the thought-provoking nature of the art. For example, "What does this piece say to you?" or "Where do you find quiet moments for reflection?"

Social Perception

Respected and progressive within the contemporary art scene, seen as beautiful, meaningful, bold, thought-provoking, moody, and vintage. Has a positive reputation among peers and art influencers.

Copy Examples

• •Meet 'Solitude in Bloom.' This piece explores the quiet power found in moments alone. It's a tribute to the inner worlds we cultivate, rendered in a palette that feels both vibrant and serene. Bring home a story of introspection and strength.
• •From my studio to your home. For a limited time, a selection of original sketches and studies are available. These are the starting points, the initial sparks of ideas that grow into larger works. Each one has a piece of the process and a story to tell. Link in bio to find a piece of the journey.
• •Chambers Austelle paints women. But more than that, she paints their stories, their complexities, and the quiet dichotomies they navigate every day. Her work, inspired by everything from fashion photography to her Southern roots, asks us to look longer, think deeper, and reconsider the lines between confinement and freedom.
• •New Works & Musings on the Color Blue
• •Art you can live with. So thrilled to announce a new collaboration with [Brand Name], bringing the contemplative spirit of the 'Dames qui Flânent' series to a new collection of [Product]. Where art and life intersect.