Tono de Marca

Elegant, modern, educational, and passionate.

Valores de Marca

• •Uncompromising Quality
• •Cultural Appreciation
• •Building Connections
• •Modern Design & Sustainability

Mejores Prácticas

• •Use Sensory and Evocative Language: Describe specific notes and experiences to educate and elevate the product perception.
• •Always Weave in the Brand Story: Subtly reinforce key brand values and identity through phrases like "hand-picked" or "modern take on tradition."
• •Maintain an Elegant & Clean Structure: Keep sentences clear, concise, and well-structured, using ample white space for readability.
• •Educate, Don't Just Sell: Frame products as an invitation to learn, providing mini-lessons on origin, brewing, or cultural meaning to build authority and trust.
• •Be Consistent Across Languages: Ensure the refined and elegant tone is maintained in both English and Chinese copy, crafting each to reflect the same sophisticated brand personality.

Percepción Social

Perceived as a niche and premium brand, CHAMAISE is a trusted source for high-quality, specialty teas. It targets discerning consumers, gift-givers, and corporate clients. Beyond tea, it's seen as a curator of a refined, wellness-oriented lifestyle.

Ejemplos de Copy

• •Capture the essence of the mountains. Our Alishan Oolong is hand-picked from high altitudes in Taiwan, offering a smooth, creamy liquor with notes of fresh orchids. It’s more than a cup of tea; it’s a moment of pure tranquility. #ChaMaise #TaiwanTea #HighMountainOolong #TeaCulture #一期一會
• •Join us at CHAMAISE to explore the rich stories behind every leaf. Our tea culture workshops are a journey into the world of fine teas, from traditional brewing methods to modern tasting notes. Connect with others and cherish the moment. Limited spots available. Register via the link in our bio. #ChaMaiseAsia #TeaWorkshop #HongKongEvents #TeaTasting #Culture
• •Thoughtfully curated for any occasion, the CHAMAISE Festive Gift Box is an expression of elegance and warmth. Featuring a selection of our finest pyramid teabags—from the robust Tung Ting Oolong to the calming Citrus Chamomile Green Tea. Each biodegradable sachet holds whole leaves, promising a full-bodied, authentic experience. Give the gift of a beautiful daily ritual. #TeaGift #CorporateGift #ChaMaise #PremiumTea
• •Elevate Your Corporate Gifting. Impress clients and reward your team with bespoke tea collections from CHAMAISE. Premium quality meets modern design for a gift that truly connects. Enquire about our customization services today. #CorporateGifting #BespokeGifts #ClientGifts #ChaMaise
• •Dear Tea Lover, Experience a tea with a royal history. Our newly arrived Oriental Beauty Oolong is a masterpiece of nature and craftsmanship, with a natural honey-sweetness created by the touch of a tiny leafhopper insect. This highly-oxidized, multi-hued tea offers a complex, fruity aroma without any additives. Embrace this unique taste of Taiwan. Shop the new harvest now. #OrientalBeautyTea #Oolong #RareTea #ChaMaiseAsia