Brand Tone

Patriotic & Proud, Playful & Creative, Youthful & Trendy, Nostalgic & Familiar, Amigable (Friendly) & Approachable

Brand Values

• •Colombian Identity & Culture
• •Design & Creativity
• •Pride
• •Quality & Everyday Use
• •Entrepreneurship & Innovation

Best Practices

• •Embrace Colombian Slang & Expressions (Moderately): Incorporate popular and positive Colombian Spanish words or phrases that resonate with the target audience, adding authenticity and playfulness (e.g., "parce," "chimba," "chévere," "pilas"). Ensure these are understandable and not alienating to a broader Spanish-speaking audience if also targeted.
• •Maintain a Positive and Proud Narrative about Colombia: Continuously reinforce the beauty, culture, and positive aspects of Colombia. Frame products as a way to celebrate and share this pride.
• •Use a Conversational and Friendly Voice: Write as if talking to a friend. Use contractions, informal language (where appropriate for the platform), and engaging questions to foster a connection with the audience.
• •Incorporate Storytelling: Share the inspiration behind designs, connect products to Colombian traditions, places, or experiences. This adds depth and emotional connection.
• •Visual-Verbal Consistency: Ensure the copy's tone matches the vibrant, colorful, and culturally rich visuals used on the website and social media. The words should evoke the same feelings as the images.

Social Perception

Positive & Well-Regarded, Authentically Colombian, Gift-Worthy & Souvenir Appeal, Innovative & Modern

Copy Examples

• •Instagram Post (New Phone Case Design): "¡Parce, mira esta chimba de forro! 🇨🇴 Lleva el sabor de nuestra tierra en tu celular. Inspirado en [specific Colombian element, e.g., las calles coloridas de Guatapé]. ¡Píllalo ya en chalochalo.co! #DiseñoColombiano #OrgulloTricolor #HechoEnColombiaConAmor" (Dude, check out this awesome case! 🇨🇴 Carry the flavor of our land on your phone. Inspired by [specific Colombian element, e.g., the colorful streets of Guatapé]. Get it now at chalochalo.co! #ColombianDesign #TricolorPride #MadeInColombiaWithLove)
• •TikTok Video Script (Showcasing a Tote Bag): "(Upbeat Colombian music) Heading out? ¡No olvides tu parche colombiano! 💃🕺 Esta tote bag aguanta todo lo que necesitas para conquistar el mundo... o al menos, para ir a la tienda con estilo. 😉 Encuéntrala en chalochalo.co. #ColombiaModa #AccesoriosConIdentidad #ChaloChaloStyle" ((Upbeat Colombian music) Heading out? Don't forget your Colombian crew/vibe! 💃🕺 This tote bag holds everything you need to conquer the world... or at least, to go to the store in style. 😉 Find it at chalochalo.co. #ColombiaFashion #AccessoriesWithIdentity #ChaloChaloStyle)
• •Facebook Ad (Targeting Colombians Abroad): "Extrañando la tierrita? 💛💙❤️ Lleva un pedacito de Colombia contigo a donde vayas. Nuestros diseños están pensados para recordarte lo más lindo de casa. Visita chalochalo.co y encuentra ese detalle que te saca una sonrisa. #ColombianosEnElExterior #RegalosConAlma #MiColombia" (Missing the homeland? 💛💙❤️ Carry a little piece of Colombia with you wherever you go. Our designs are made to remind you of the most beautiful things from home. Visit chalochalo.co and find that detail that brings a smile to your face. #ColombiansAbroad #GiftsWithSoul #MyColombia)
• •Product Description (Eco-Friendly Notebook): "Ideas que florecen con sabor a Colombia. 🌸✍️ Nuestra libreta ecológica no solo cuida el planeta, sino que lleva impresa la alegría de nuestra cultura. Perfecta para tus apuntes, dibujos o ese poema que tienes escondido. ¡Inspírate con Chaló Chaló! Consíguela en chalochalo.co. #PapeleriaBonita #EcoFriendly #InspiracionColombiana" (Ideas that bloom with Colombian flavor. 🌸✍️ Our eco-friendly notebook not only cares for the planet but also carries the joy of our culture in its print. Perfect for your notes, drawings, or that hidden poem. Get inspired with Chaló Chaló! Get it at chalochalo.co. #CuteStationery #EcoFriendly #ColombianInspiration)
• •Promotional Email Subject Line: "¡Que no se te haga tarde! ⏰🇨🇴 Descubre lo nuevo de Chaló Chaló" (Don't be late! ⏰🇨🇴 Discover what's new from Chaló Chaló) - Body Snippet: "¡Hola! En Chaló Chaló seguimos creando cositas llenas de magia colombiana para ti. Desde el último chisme hasta el plan del finde, ¡todo cabe en nuestros nuevos diseños! Échales un ojo en chalochalo.co y contagia tu día de alegría tricolor." (Hi! At Chaló Chaló, we keep creating little things full of Colombian magic for you. From the latest gossip to the weekend plan, everything fits in our new designs! Check them out at chalochalo.co and fill your day with tricolor joy.)