Brand Tone

Motivational & Encouraging, Friendly & Inclusive, Community-Oriented, Enthusiastic & Playful, Reward-Focused

Brand Values

• •Motivation
• •Inclusivity
• •Community
• •Achievement & Recognition
• •Fun & Engagement
• •Well-being & Confidence
• •Creativity

Best Practices

• •Always Be Encouraging: Every piece of copy, from social media posts to email newsletters, should uplift and motivate. Use positive language and focus on the benefits of participation (e.g., "You've got this!", "Celebrate your progress!").
• •Emphasize Community: Regularly include calls to connect with the community (e.g., "Share your success in our Facebook group!", "See what fellow challengers are up to!"). Highlight user-generated content when possible.
• •Showcase the Rewards (Especially Medals): Visually and descriptively feature the medals and other swag. Use enthusiastic language when describing them, tapping into the excitement of earning and collecting.
• •Keep it Fun and Accessible: While promoting achievement, ensure the tone remains welcoming and not intimidating, especially for beginners. Use clear, straightforward language and inject personality, particularly with themed challenges.
• •Maintain Transparency and Support: When addressing issues (like technical difficulties), maintain a helpful and understanding tone. Be responsive and communicative, reinforcing that the team is there to support the participants' journey.

Social Perception

Generally, Challenge in Motion™ is perceived positively by its users. They are seen as a provider of creative, fun, and motivating fitness challenges. The medals are highly valued and often praised for their design and quality. The community aspect, particularly the Facebook group, is well-regarded for support and communication. Many customers are repeat participants, indicating satisfaction.

Copy Examples

• •Headline: Conquer Your Miles, Claim Your Medal! Body: Ready to turn your everyday movement into an extraordinary achievement? Join a Challenge in Motion™ virtual challenge, track your progress your way, and earn awesome, unique swag. Your next adventure starts now! #ChallengeAccepted #VirtualRun
• •Headline: Fun, Fitness, and Fantastic Medals! Body: Who said fitness can't be a blast? With Challenge in Motion™, pick a theme that excites you, from pop culture to scenic routes, and get moving! Connect with our amazing community and celebrate every milestone. What will your next medal be?
• •Headline: Not Just a Run, It's a Journey. Body: Challenge in Motion™ is more than miles; it's about discovering your strength, one step, pedal, or stride at a time. Our supportive community is here to cheer you on. Sign up today and let's move together! #FitnessCommunity #Motivation
• •Headline: Your Pace, Your Place, Your Victory! Body: No pressure, just progress! Complete our virtual challenges anywhere, anytime, and at any fitness level. Sync your favorite app, log your miles, and get ready for that amazing finisher medal to arrive at your door!
• •Headline: Make This Year YOUR Best Year! Body: Join our "My Best Year Challenge" and commit to a year of movement and motivation. Set your goals, crush them month by month, and build an incredible collection of rewards. It’s time to invest in YOU! #YearLongChallenge #ActiveLifestyle