Brand Tone

Fun and Playful, Family-Friendly/Inclusive, Creative/Expressive, Simple/Easy, Approachable and Enthusiastic

Brand Values

• •Creativity and Self-Expression
• •Individuality
• •Fun and Joy
• •Family
• •Quality/Durability
• •Customization and Versatility

Best Practices

• •Embrace Playfulness: Use exclamation points appropriately, ask engaging questions, and incorporate light-hearted language. Keep the vocabulary accessible and upbeat.
• •Highlight Creativity and Personalization: Always bring the focus back to the user's ability to create and express themselves. Use words like 'your design,' 'imagine,' 'create,' 'unique.'
• •Keep it Family-Oriented: Ensure language is appropriate and appealing to all ages. Showcase examples of families or diverse groups enjoying the products.
• •Focus on the 'Reusable' Magic: Continuously reinforce the 'Color*Erase*Repeat' benefit – the endless fun and changing designs.
• •Be Enthusiastic and Genuine: Let the passion for the product shine through, much like the 'Our Story' conveys. Use a warm, approachable, and slightly informal style.

Social Perception

Innovative and Novel, Great for Kids and Events, Interactive and Engaging, Potentially seen as a 'crafty' or DIY-style product, appealing to those who enjoy personalization.

Copy Examples

• •Headline: Your T-Shirt, Your Masterpiece! Grab a chalk marker and let the fun begin! #ChalkMeUp #WearableArt Body: Unleash your inner artist with Chalk Me Up®! Design, draw, doodle… then erase and do it all again. Perfect for parties, playtime, or just because! Color*Erase*Repeat!
• •Headline: Stand Out from the Crowd! ✨ Unique. Creative. Totally You. Body: Why wear what everyone else is wearing? With Chalk Me Up® T-shirts, you create the design! Express your mood, support your team, or share a laugh. What will your shirt say today? #MyChalkShirt #CreativeKids #FunFashion
• •Headline: The Gift That Keeps on Giving (and Drawing!). Body: Searching for a unique gift? Chalk Me Up® erasable chalkboard apparel is perfect for birthdays, holidays, or any occasion that calls for a splash of creativity and fun! Spark their imagination. #ChalkGift #InteractiveFun
• •Headline: Family Reunion Favorite! 👨‍👩‍👧‍👦 Match, Create, Celebrate! Body: Make your next family gathering unforgettable! Customize Chalk Me Up® T-shirts for every member. Fun for all ages – from toddlers to grandparents. Let the chalk battles (or collaborative murals) begin! #FamilyFun #ChalkboardShirt #EventIdeas
• •Headline: Easy to Use, Easier to Love! ❤️ Color. Erase. Repeat. Body: No complicated instructions here! Just grab your chalk or chalk markers, draw on your Chalk Me Up® gear, and show it off. A quick wipe with a damp cloth, and you're ready for your next creation. Plus, they're machine washable! #SimpleFun #WashableArt #ChalkMeUpHowTo