Brand Tone

Creative & Inspirational, Professional & High-Quality, Friendly & Engaging, Helpful & Informative

Brand Values

• •Quality & Performance
• •Creativity & Expression
• •Originality & Innovation
• •Customer Empowerment
• •Woman-Owned & Operated
• •Safety & Practicality

Best Practices

• •Emphasize Vibrancy and Quality: Consistently use words like "vibrant," "brilliant," "premium," "smooth," and "high-quality" to describe the markers and the art created with them. Highlight "The Original" status and "Made in Japan" when appropriate.
• •Inspire Creativity: Encourage users by showcasing diverse applications, from professional signage to home crafts. Use calls to action that invite creation, e.g., "What will you create?" or "Unleash your inner artist." Share user-generated content regularly.
• •Maintain a Helpful and Approachable Voice: Provide clear instructions, tips, and project ideas. Respond to comments and questions on social media in a friendly and supportive manner.
• •Showcase Versatility and Professional Use: Regularly feature examples of Chalk Ink® being used in business settings (cafes, shops) as well as for artistic endeavors. This reinforces both the professional quality and broad appeal.
• •Be Authentic and Transparent: Acknowledge the "Woman-Owned" aspect proudly. Address potential concerns (like erasability on certain surfaces) by providing clear guidance on best surfaces and cleaning methods. This builds trust and manages expectations.

Social Perception

Generally viewed as a high-quality, premium brand offering vibrant and versatile markers. Artists and businesses appreciate the color range and professional results. The "woman-owned" aspect is often highlighted positively.

Copy Examples

• •Headline: Unleash Your Brilliance: The Original Chalk Ink® Markers. Body: Don't just write, create. Our vibrant, dustless chalk markers glide on smoothly and make your message pop. Perfect for pros and passion projects alike. #ChalkInk #CreateWithColor
• •Headline: From Cafe Menus to Kitchen Labels: Chalk Ink® Makes It Shine. Body: Join businesses like Starbucks & Whole Foods who trust Chalk Ink® for stunning, durable displays. With 46+ colors, your imagination is the only limit. Woman-owned, quality-driven. #ChalkArt #SupportSmallBiz #WomanOwned
• •Headline: Bright Ideas Start with Chalk Ink®. Body: Mess-free, non-toxic, and bursting with color. Our liquid chalk markers are perfect for classrooms, home DIY, and stunning window art. Easy to use, inspiring to see. #DIYDecor #ChalkMarkers #VibrantColors
• •Headline: The Professional's Choice for a Reason. Body: When quality matters, Chalk Ink® delivers. Experience superior ink flow, lasting vibrancy, and the original chalk marker performance that set the standard. Elevate your art. #ChalkLettering #QualityMarkers #MadeInJapan
• •Headline: Your Vision, Our Colors. Endless Possibilities. Body: Dive into a world of creativity with Chalk Ink®. From bold statements to fine details, our versatile markers bring your ideas to life on any non-porous surface. What will you create today? #ChalkInkArt #ExpressYourself #LiquidChalk