Brand Tone

Authentic & Traditional, Local & Community-Oriented, Quality-Focused & Artisanal, Friendly & Welcoming, Proudly Montanan

Brand Values

• •Quality
• •Tradition
• •Authenticity
• •Community
• •Customer Satisfaction
• •Craftsmanship

Best Practices

• •Embrace 'Montana' Authentically: Consistently weave in references to Montana heritage, local sourcing, and the 'Big Sky' spirit. Use language that evokes the natural beauty and rugged charm of the state.
• •Prioritize Quality & Craftsmanship in Your Language: Use descriptive words that highlight the care, tradition, and high-quality ingredients that go into your products (e.g., 'artisanal,' 'hand-crafted,' 'slow-smoked,' 'locally sourced,' 'premium').
• •Maintain a Friendly, Welcoming Voice: Address customers warmly, as if speaking to a neighbor or a friend. Keep the tone approachable and helpful, reflecting the positive in-store experience.
• •Tell Your Story (and Your Products' Stories): Share the history of ChaletMarket, the passion of the owners, and the journey of your products from local farms to the customer. This builds connection and reinforces authenticity.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media, email marketing, and in-store signage is harmonious. Develop a simple brand voice guide if needed to help all team members stay aligned.

Social Perception

Well-Regarded Locally, High-Quality Products, Good Customer Service, Authentic Montana Experience, Reliable & Established, Convenient (with some limitations)

Copy Examples

• •Headline: Taste the Tradition: ChaletMarket – Crafting Montana Flavor Since 1977. Body: For over 45 years, ChaletMarket has been Montana's home for the finest locally sourced smoked meats, gourmet gift boxes, and heartfelt deli fare. From our family to yours, experience the authentic taste of Big Sky Country.
• •Social Media Post (Instagram/Facebook - with an image of a gift basket): Caption: Share a Slice of Montana! 🏔️ Our hand-packed gift boxes are brimming with ChaletMarket's best – from signature elk sausage to huckleberry delights. Perfect for saying 'thank you,' 'thinking of you,' or 'welcome to Montana!' Order yours today and send a taste of tradition, wherever they are. #ChaletMarket #MontanaMade #GiftLocal #TasteTheTradition
• •Product Description (for Buffalo Jerky): Title: ChaletMarket's Authentic Montana Buffalo Jerky Description: Fuel your adventure the Montana way! Our premium buffalo jerky is crafted from regionally sourced bison, smoked in-house using time-honored recipes for a rich, savory flavor that’s pure Montana. High in protein, big on taste – it’s the perfect trail snack or everyday treat.
• •Website About Us Snippet: More than just a market, we're a Montana family dedicated to preserving the rich culinary heritage of our state. Owners Mark and Gwen Croghan, along with our passionate team, pour their hearts into every sausage smoked and every sandwich crafted. We believe in quality you can taste and a community we're proud to serve. Come on in, the tradition continues!
• •Email Subject Line for a Local Promotion: Hey Neighbor! Fresh Huckleberry Cheesecake & Smoked Meats Await at ChaletMarket! Email Body Snippet: Stop by your local ChaletMarket this week for a true taste of Montana goodness! We’re handcrafting your favorites, from our famous deli sandwiches piled high with our own smoked meats to delicious, just-baked huckleberry cheesecake. Supporting local never tasted so good!