Brand Tone

Authentic & Traditional, Warm & Inviting, Passionate & Knowledgeable, Ethical & Conscious, Community-Focused & Rooted in Maine, Mindful & Appreciative

Brand Values

• •Authenticity
• •Quality
• •Tradition & Heritage
• •Community & Connection
• •Sustainability & Ethical Practices
• •Mindfulness & Presence
• •Integrity & Transparency

Best Practices

• •Emphasize Authenticity and Tradition: Always speak from a place of genuine love for chai and its heritage. Use words like "authentic," "traditional," "handcrafted," "small-batch," and "heritage." Avoid overly trendy or modern slang that doesn't align with the established voice.
• •Weave in the "Why": Connect the product to the experience. Talk about the "pause," "connection," "warmth," and "mindful moments" that chai can bring. This aligns with the founders' original inspiration and a core value.
• •Highlight Ethical Commitments Subtly but Consistently: Mention organic ingredients, sustainable packaging, and community support not as a primary sales pitch, but as an integral part of who the brand is. This reinforces trustworthiness and shared values with conscious consumers.
• •Maintain a Warm, Inviting, and Slightly Rustic Voice: Use welcoming language. Share stories. Keep the tone down-to-earth and relatable, reflecting the Maine roots and the personal journey behind the brand. Imagine you're talking to a friend at a local farmers market.
• •Focus on Sensory Details and Quality Cues: Describe the aroma of the spices, the warmth of the cup, the quality of the tea leaves. This appeals to the customer's desire for a high-quality, flavorful experience and reinforces the brand's commitment to the best ingredients.

Social Perception

A provider of high-quality, authentic chai; An ethical and conscious brand; A local Maine treasure; A company that encourages mindful moments; Woman-owned and mission-driven

Copy Examples

• •Headline: Rekindle Connection. Brew a Moment with Chai Wallahs of Maine. Body: More than just a drink, our authentic chai is an invitation to pause, share, and savor. Handcrafted in Maine with organic spices and a deep respect for tradition. Taste the warmth. Feel the connection.
• •Headline: Real Spices. Real Chai. Real Maine. Body: Forget sugary imitations. Chai Wallahs of Maine brings you the soul of chai, slow-brewed with passion and the finest organic ingredients. From our Maine kitchen to yours – a truly authentic experience.
• •Headline: Your Daily Ritual, Reimagined. Body: Elevate your quiet moments with the rich aroma and complex flavors of our traditional chai. Each cup is a mindful escape, crafted with care for you and the planet. Discover the Chai Wallahs of Maine difference.
• •Headline: Steeped in Tradition, Brewed with Purpose. Body: At Chai Wallahs of Maine, every blend tells a story of quality, community, and a commitment to a kinder world. Enjoy our ethically sourced, organic chai and become part of a tradition that warms more than just your hands.
• •Headline: The Heart of Maine, in Every Sip. Body: From the vibrant local markets to your cozy home, Chai Wallahs of Maine shares the genuine taste of handcrafted chai. Join us in celebrating authentic flavors and the simple joy of a perfectly brewed cup.