Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Warm & Friendly, Artisanal & Creative, Mindful & Nurturing, Ethical & Conscious

Brand Values

• •Quality
• •Authenticity
• •Sensory Experience
• •Customer Connection & Care
• •Sustainability & Ethics
• •Community
• •Passion & Creativity
• •Wellbeing & Mindfulness

Best Practices

• •Develop a Brand Voice Guide: Document key tone attributes (e.g., warm, passionate, artisanal, mindful), preferred vocabulary (e.g., "hand-blended," "ignite the senses," "Namaste," "slow tea"), and things to avoid (e.g., overly formal language, generic descriptions).
• •Storytelling is Key: Weave the founder's passion, the inspiration from India, and the connection to Margate into communications. People connect with authentic stories.
• •Emphasize Sensory Details: Use evocative language that describes the aroma, taste, appearance, and feeling of the teas. Transport the reader to the experience of drinking the tea.
• •Maintain Authenticity and Transparency: Be genuine in your communications. If you're talking about sustainability, explain how. If it's handcrafted, show the care that goes into it.
• •Engage with a Personal Touch: Use a friendly, approachable style, especially on social media and in customer service. Address customers warmly, use "we" and "I" (from the founder's perspective) to foster connection. Incorporate elements like "Namaste" if it aligns with the brand's core.

Social Perception

High-Quality Artisan Product, Unique and Interesting Blends, Trusted Local Gem, Ethical and Responsible Brand, Excellent Customer Service, A Treat/Giftable

Copy Examples

• •✨ Sip into serenity with our NEW 'Coastal Calm' blend! Handcrafted in Margate with loving care, this soothing fusion of organic chamomile, Kentish lavender, and a whisper of sea buckthorn will transport you to a place of pure bliss. Brew slowly, breathe deeply. Real ingredients, real moments. #Chaiwallahmargate #SlowTea #MargateMade #HerbalHeaven #EthicalTea
• •Remember that soul-warming chai from your travels? We've bottled that magic. Our authentic Masala Chai is hand-blended right here in Margate, using traditional spices and the finest ethically sourced black tea. It's more than a drink; it's an experience. Tap to bring the heart of India to your home. Namaste. 🙏 #RealChai #ChaiLove #Margate #SupportSmall #ArtisanTea
• •At Chaiwallahmargate, we believe tea is a journey. Inspired by the vibrant chai stalls of India and the mindful pace of our coastal home, we hand-blend exquisite loose-leaf teas that ignite the senses and nourish the soul. Discover your perfect cup, crafted with passion and a deep respect for nature.
• •A Little Box of Sunshine (and Tea!) from Margate ☀️ (Body snippet): Hello lovely tea explorers! This week, we're celebrating the simple joy of a perfect brew. Our founder, Toni, shares her tips for the ultimate 'slow tea' ritual on the blog... plus, a peek at our ethically sourced, tastebud-tingling 'Ginger Zing' – back by popular demand!
• •Dare to be different? Our 'Dragon's Breath' blend is not for the faint-hearted! A fiery dance of smoked Lapsang Souchong, warming ginger, a pinch of chilli, and the surprising sweetness of dried pineapple. Hand-blended for the adventurous tea drinker seeking a truly unique, ethically sourced experience. Every sip tells a story.