Brand Tone

Helpful & Informative, Customer-centric & Friendly, Problem-solving & Reassuring, Professional & Trustworthy, Direct & Clear

Brand Values

• •Quality
• •Customer Satisfaction
• •Problem Solving
• •Expertise & Guidance
• •Reliability & Durability

Best Practices

• •Prioritize helpfulness: Always aim to educate and guide the customer. Frame content around solving their problems (scratches, noise, floor damage). Use "how-to" guides, clear explanations, and readily available support.
• •Maintain a friendly, approachable voice: Use welcoming language. Refer to the business's family-owned nature and the founder's expertise to build a personal connection. Share customer testimonials to reinforce trust and community.
• •Emphasize quality and durability: Clearly communicate the high quality of materials and the long-lasting nature of the products. This justifies a potential price difference compared to generic alternatives.
• •Be direct and solution-oriented: Get straight to the point about the benefits: floor protection, noise reduction, ease of use. Ensure calls to action are clear and encourage customers to find their specific solution.
• •Showcase expertise and build trust: Highlight the company's experience, the founder's background, and successful applications in both homes and demanding commercial environments. Reinforce the "Australian owned and operated" aspect.

Social Perception

Positive Customer Experiences, Seen as a Specialist Provider, Helpful and Responsive, Effective Products, Trustworthy

Copy Examples

• •Headline: Tired of Scratched Floors & Noisy Chairs? We Get It. Body: Your beautiful floors deserve the best protection. At Chair & Table Tips, we're not just selling tips; we're offering peace of mind. With over 20 years of expertise, let us help you find the perfect, durable solution. Protect your investment, silence the scraping. Call to Action: Browse Our Range & Get Expert Advice!
• •Headline: Don't Let Furniture Wreck Your Floors! Body: From family homes to bustling cafes, Chair & Table Tips has Australia's largest range of quality floor protectors. Founded on 40 years of furniture know-how, we provide solutions that last. Say goodbye to damage and hello to quiet, protected surfaces. Call to Action: Find Your Perfect Fit Today!
• •Headline: The Secret to Silent Chairs & Pristine Floors? It's All in the Tip. Body: Sick of those annoying scrapes every time a chair moves? Our customers rave about the difference our high-quality chair tips make. Easy to install, built to last, and backed by friendly Aussie service. Call to Action: Discover the Difference – Shop Now!
• •Headline: Expert Advice & Quality You Can Trust for Floor Protection. Body: Choosing the right chair tip can be confusing. That's where Michael and the team come in. As a family-owned Aussie business, we're passionate about helping you protect your floors. Get personalized advice and products trusted by homes and businesses nationwide. Call to Action: Talk to Our Floor Protection Specialists!
• •Headline: Stop the Scratches, Keep the Peace. Premium Chair Tips Are Here. Body: Imagine furniture that glides silently, leaving your floors flawless. That’s the Chair & Table Tips promise. We offer durable, effective solutions for every type of furniture and floor. Join thousands of satisfied Aussies who trust us to protect their homes and businesses. Call to Action: Protect Your Floors Now!