Brand Tone

Aspirational, sophisticated, and artistic, yet personal and narrative-driven. Language is evocative, focusing on feeling and story, using words like "timeless," "elegance," "curated," and "handcrafted." Communication is confident and expert-led but warm and collaborative.

Brand Values

• •Personalization and Storytelling
• •Quality Craftsmanship
• •Timeless Design
• •Curation and Expertise
• •Customer Centricity

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling, story, or experience the furniture provides. Use evocative, aspirational language first, then follow up with the tangible details like materials, craftsmanship, and dimensions.
• •Embrace the "Studio" Identity: Consistently refer to the brand as a "design studio," "gallery," or "design destination" rather than just a "store" or "shop." This reinforces the values of curation, expertise, and artistry.
• •Use a Narrative Framework: Frame products and services around storytelling. Ask questions like, "What story does your living room tell?" and use phrases like "a new chapter for your home" or "furniture with a past, present, and future."
• •Maintain a Lexicon of Luxury: Create and consistently use a list of brand-aligned keywords such as "bespoke," "curated," "handcrafted," "timeless," "elegance," "understated," and "artisan." This builds a consistent verbal identity.
• •Speak as the Expert Collaborator: The tone should always be that of a confident expert who is also a warm and approachable partner. In all communications, from social media replies to product descriptions, position the brand as a guide who helps the client realize their unique vision.

Social Perception

Perceived as a high-end, luxury brand for discerning customers, offering unique, well-crafted furniture distinct from mass-market options. Associated with quality, class, and excellent, personalized service, with high credibility due to positive testimonials from high-profile clients and industry professionals.

Copy Examples

• •The Art of Arrival. Some chairs are for sitting. Others are for making a statement. Our new 'Jaipur' armchair is handcrafted not just to anchor a room, but to hold the stories you'll tell in it. Discover a piece that's as unique as your narrative. #ChairsAndCompany #TimelessLiving #HandcraftedLuxury #StorytellingByDesign
• •Your Story, Curated for Living. A home should be a biography of its inhabitants. At Chairs & Company, we don't just design spaces; we translate your life and style into a timeless environment. Let's build your story, together. [Schedule a Consultation]
• •Move Beyond Furniture. Invest in an Heirloom. Tired of the conventional? Discover Chairs & Company, Bangalore's premier design studio for bespoke furniture. We collaborate with you to create unique, handcrafted pieces that reflect your personality. See what makes our designs different. Call to Action: Explore Our Collection
• •The 'Kensington' Reclaimed Teak Coffee Table. Each groove and grain in the Kensington tells a tale of time. Crafted from ethically sourced, century-old teak, this table isn't just a centerpiece—it's a conversation. Its rustic warmth and solid presence bring an atmosphere of grounded elegance to any living space, promising to be a part of your family's story for generations.
• •New Arrivals: The Soul of a Space. We believe the soul of a space comes from the objects chosen with intention. Our new 'Monsoon Collection' is an exploration of texture, form, and quiet luxury, designed to bring a sense of calm and character to your home. Inspired by nature's elegance, each piece is waiting to become part of your world. Discover the collection.