Brand Tone

professional, knowledgeable, and customer-focused

Brand Values

• •Health and Wellness
• •Expertise and Knowledge
• •Customer Service
• •Quality Products
• •Community Support
• •Sustainability
• •Corporate Responsibility

Best Practices

• •Prioritize Education: Focus on informing the audience about the benefits of ergonomics and how products can improve health and productivity. Use clear, concise language, avoiding overly technical jargon where possible, or explaining it when necessary.
• •Emphasize Expertise: Highlight the company's experience, knowledge, and any certifications or affiliations (like with the Association of Canadian Ergonomists). This builds trust and credibility.
• •Maintain a Supportive and Approachable Voice: While professional, the tone should also be welcoming and helpful. Encourage questions and interactions, positioning the brand as a partner in the customer's well-being.
• •Showcase Customer Success (and Reviews): Incorporate testimonials and positive customer experiences into marketing materials to reinforce the brand's commitment to service and quality.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email communications, and any advertising is uniform, reinforcing the same core values and professional image.

Social Perception

reputable and trusted source for ergonomic furniture

Copy Examples

• •Invest in your well-being. Discover ergonomic solutions at Chairlines and transform your workday comfort. Our experts are here to guide you. #WorkWell
• •Over 30 years of ergonomic expertise, dedicated to your health. Find your perfect fit with our personalized consultations and premium office furniture. Visit Chairlines today. #ErgonomicExperts
• •Don't let discomfort dictate your productivity. Chairlines offers a curated selection of ergonomic chairs and accessories designed for lasting support. Better posture, better work. #HealthyWorkspace
• •Your trusted partner for a healthier, more comfortable workspace. From custom chair fittings to ongoing support, Chairlines is committed to your satisfaction. Experience the difference. #CustomerFirst
• •Sustainably sourced, ergonomically designed. Chairlines provides quality office solutions that are good for you and the planet. Enhance your office, responsibly. #SustainableErgonomics