Brand Tone

Luxurious & Sophisticated, Comfort-Oriented & Indulgent, Trustworthy & High-Quality, Aspirational yet Accessible, Customer-Centric & Appreciative

Brand Values

• •Uncompromising Quality
• •Ultimate Comfort
• •Everyday Luxury
• •Timeless Elegance
• •Customer Satisfaction
• •Heritage & Expertise

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining key tonal words (e.g., "elegant," "plush," "serene," "indulgent") and words to avoid (e.g., "cheap," "basic," overly casual slang). Include examples of good and bad copy.
• •Focus on Sensory Language: Since the products are tactile, use descriptive words that evoke the feeling of softness, warmth, and plushness. Appeal to the senses to immerse the reader in the experience of comfort.
• •Highlight the "Why" Behind the Luxury: Don't just state that products are luxurious; explain why – the quality of materials, the craftsmanship, the heritage, the experience they enable (e.g., "transform your bathroom into a personal spa").
• •Maintain Elegance Across All Channels: Whether it's a detailed product description, a short tweet, or a customer service response, ensure the language remains polished, respectful, and aligned with the brand's sophisticated image. Avoid overly casual or abrupt communication.
• •Tell Stories of Indulgence and Relaxation: Frame products within narratives of self-care, relaxation, and creating personal sanctuaries. Show, don't just tell, how Chadsworth & Haig robes enhance these moments. Use customer testimonials or craft scenarios that resonate with the desire for everyday luxury.

Social Perception

Premium & High-End, Investment in Comfort, Gift-Worthy, Symbol of Relaxation & Self-Care, Reliable & Reputable

Copy Examples

• •Headline (Website/Ad): Wrap Yourself in Unparalleled Luxury. Experience the Chadsworth & Haig Difference.
• •Social Media Post (Instagram): That first-sip-of-coffee-on-a-slow-Saturday-morning feeling, but in a robe. ✨ Indulge in the cloud-like comfort of our Signature Spa Robe. #ChadsworthAndHaig #LuxuryRobes #SelfCareSunday #HomeSpa
• •Product Description Snippet: Crafted from the finest long-staple Turkish cotton, our Imperial Shawl Collar Robe offers an exquisitely soft touch and exceptional absorbency, transforming your post-bath ritual into a moment of pure bliss. This is the robe trusted by five-star hotels worldwide, now ready to elevate your everyday.
• •Email Subject Line (Promotion): A Little Luxury, Just For You: Enjoy 15% Off Your Next Moment of Comfort.
• •About Us Snippet: For over three decades, Chadsworth & Haig has been synonymous with the art of relaxation, supplying the world's most prestigious hotels and spas with robes that define comfort and elegance. We believe that luxury is a feeling, and we invite you to bring that exquisite feeling home.