Brand Tone

Trendy and Fashion-Forward, Playful and Fun, Approachable and Accessible, Confident and Reassuring, Direct and Sales-Oriented

Brand Values

• •Durability and Quality
• •Affordability/Accessibility
• •Trendiness and Style
• •Customer Trust
• •Mexican Brand Identity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality traits (e.g., playful, confident, trendy, approachable), preferred vocabulary (including emojis and slang, if appropriate), no-go words/phrases, and a general "does this sound like us?" checklist.
• •Know Your Audience: Understand the language, platforms, and trends that resonate with your target demographic (likely young, fashion-conscious individuals active on Instagram and TikTok). Tailor the tone to fit the platform.
• •Use Emojis and Informal Language Strategically: Incorporate emojis (✨, 😊, 🔥, 😉) and casual phrases ("amix," "bling," "slay") where appropriate to maintain a fun and approachable feel, especially on social media. However, ensure it aligns with the specific message and doesn't undermine professionalism where needed (e.g., warranty information).
• •Highlight Key Value Propositions Consistently: Weave in core messages like "waterproof," "1-year color warranty," "affordable luxury," and "trendy" across all communications to reinforce brand identity and trust.
• •Be Authentic and Engage Directly: Address customer feedback (both positive and negative) openly, as seen in their TikToks about avoiding scams. Use language that feels genuine and relatable, fostering a connection with the audience. When using humor or memes, ensure they align with the brand's overall image.

Social Perception

Trendy, affordable, durable (waterproof) jewelry brand popular among young adults, known for its strong social media presence, but faces some scrutiny regarding originality and manufacturing practices.

Copy Examples

• •Instagram Post (Image: Model wearing multiple stacked rings and a necklace at the beach): Beach day? Don't sweat your sparkle! ✨ Our waterproof bling is made for sun, sea, and all your adventures. Dive in with Chabacano and keep shining. Mexiko garantía de 1 año en color! #ChabacanoMX #WaterproofJewelry #JoyeriaMexicana #SummerVibes #NoLimits
• •TikTok Video (Fast-paced montage of different earring styles): POV: You FINALLY found affordable jewelry that actually LASTS. 🤩 Waterproof, 1-year color warranty, and styles that SLAY. Link in bio to get your Chabacano fix! 😉 #ChabacanoMX #JoyeriaResistente #TrendyAccesorios #MustHaveJewelry #TikTokMadeMeBuyIt
• •Website Banner (New Collection): 🔥 FRESH DROPS! 🔥 Your new obsessions have arrived. Explore the latest Chabacano collection – waterproof, on-trend, and ready to make a statement. Shop now & get that bling! #Chabacano #NewCollection #JoyeriaConEstilo
• •Email Subject Line (Promotion): 🤫 Psst... Your Chabacano faves are calling (and they're on sale!) Email Body Snippet: Hey, trendsetter! Ready to upgrade your accessory game without breaking the bank? Dive into our exclusive deals on the waterproof, super-stylish jewelry everyone's talking about. Don't miss out – your sparkle is waiting! ✨
• •Product Description (for a "Smiley Face Ring"): Wear your happiness! 😊 Our iconic Smiley Ring is here to brighten your day, every day. Crafted from durable stainless steel with 24k gold plating, it's 100% waterproof and comes with our 1-year color guarantee. Perfect for adding a playful touch to any look. Go on, treat yourself! #ChabacanoMX #HappyVibes #WaterproofRing #JoyeriaDivertida