Brand Tone

Educational & Informative, Friendly & Approachable, Community-Focused & Caring, Innovative & Modern, Proud & Confident

Brand Values

• •Quality & Freshness
• •Sustainability & Environmental Responsibility
• •Food Safety
• •Innovation
• •Community & Inclusivity
• •Transparency
• •Local Roots

Best Practices

• •Always Educate Gently: Frame information about hydroponics, sustainability, or food safety in a way that is easy to understand and highlights benefits for the consumer and community, avoiding overly technical jargon.
• •Emphasize "Fresh" and "Local": Consistently use words that evoke freshness, quality, and the brand's Texas roots (e.g., "crisp," "vibrant," "Belton-grown," "Heart of Central Texas").
• •Showcase the "Why": Beyond the product, talk about the values driving the farm – community, sustainability, innovation, and safety. Share stories about the team and community impact.
• •Maintain an Approachable and Positive Voice: Even when discussing complex topics like farming technology, keep the language optimistic, friendly, and focused on positive outcomes (better taste, safer food, healthier planet).
• •Visual Storytelling Alignment: Ensure that the copy is always complemented by high-quality visuals (photos/videos) that reinforce the messages of freshness, innovation, and community connection seen on their Instagram and YouTube.

Social Perception

Positive Impression as a Local Producer, Respected for Food Safety and Sustainability, Seen as Innovative, Appreciated for Community Efforts

Copy Examples

• •Taste the Future of Freshness! Our Belton-grown hydroponic lettuce is nurtured from seed to harvest for unparalleled quality and flavor. #LettuceElevated #TrueHarvestFarms
• •Did you know hydroponics uses up to 90% less water than traditional farming? At TrueHarvest Farms, we're passionate about sustainability AND delicious, crisp lettuce. Good for you, good for Texas! #SustainableFarming #TexasProud #EatYourGreens
• •More than just a farm, we're a family rooted in Belton, committed to bringing the safest, freshest leafy greens to your table. Our 100% Primus Labs food safety score means you can trust every bite. #TrueHarvestStory #FoodSafetyFirst
• •Tired of wilted lettuce? Experience the TrueHarvest difference! Our hydroponically grown greens offer a longer shelf life and a crunch you won't forget. Locally grown, globally inspired. Find us via FreshPoint! #CrispAndFresh #SupportLocalTX
• •We believe in growing more than just great lettuce. Through our TruePossibilities program, we’re committed to nourishing our community and fostering an inclusive workplace. Learn more about how we're making a difference, one head of lettuce at a time! #CommunityStrong #TrueHarvestCares