Brand Tone

Direct and benefit-oriented, reassuring and gentle, enthusiastic (user-generated), modern and trendy (social media)

Brand Values

• •Gentleness and skin safety
• •Enhanced beauty routine
• •Clarity and simplicity
• •Cruelty-free
• •Customer satisfaction

Best Practices

• •Maintain a direct, benefit-oriented tone in product descriptions, highlighting the problems the product solves.
• •Balance enthusiasm with reassurance, especially regarding skin sensitivity and product safety.
• •Incorporate user-generated content authentically, ensuring it doesn't feel overly scripted.
• •Clearly communicate the product's suitability for sensitive skin and its dermatologist approval.
• •Ensure social media content aligns with the modern and trendy aesthetic, leveraging ASMR and influencer collaborations effectively.

Social Perception

Positive (direct customers), emerging/mixed (broader online platforms), influencer-driven, solution-oriented

Copy Examples

• •Unveil every trace of hair for smoother makeup application, cleaner skin, and a natural glow.
• •Dermatologist-approved for all skin and hair types. Safe for sensitive and acne-prone skin.
• •WTF THIS ACTUALLY WORKS??! (Example of enthusiastic user testimonial)
• •Own your glow, effortlessly.
• •Unmatched Clarity: Highlights contours and exposes even the finest hairs for a flawless shave.