Brand Tone

Professional, Informative, Sales-Oriented, Value-Driven, Supportive, Resourceful, Enthusiastic

Brand Values

• •Quality
• •Accessibility/Affordability
• •Efficiency
• •Comprehensive Resource
• •Customer Support

Best Practices

• •Focus on Professional Value: Always highlight how products or services benefit the professional user, emphasizing time savings, cost-effectiveness, quality, and efficiency.
• •Be Clear and Direct with Offers: When promoting sales or discounts, ensure the terms are straightforward and the value proposition is immediately apparent.
• •Use Industry-Relevant Language (but avoid alienating jargon): Speak the language of CG professionals, but ensure clarity for those who may be newer to specific tools or techniques.
• •Maintain an Informative and Authoritative Stance: Position CG River as a knowledgeable resource in the 3D graphics industry by sharing relevant news, insights, and tips alongside product offerings.
• •Emphasize Support and Partnership: Reinforce the idea that CG River is there to support its customers' creative endeavors, fostering a sense of community and reliability.

Social Perception

Respected Reseller, Resource Hub, Trustworthy

Copy Examples

• •Headline: Elevate Your Renders: Get V-Ray for 3ds Max at CG River – Best Price Guaranteed! Body: Stop searching, start creating. CG River offers the industry-leading V-Ray rendering software at prices that empower your studio. Streamline your workflow and achieve photorealistic results, faster. Shop now and save!
• •Headline: Your Ultimate 3D Asset Library Awaits. Body: From hyper-realistic characters to detailed architectural models, CG River provides the high-quality 3D assets you need to bring your vision to life. Save valuable production time with our curated collection. Explore thousands of models today!
• •Headline: Power Up Your Pipeline: Essential CG Software, Unbeatable Deals. Body: CG River is your trusted source for the latest and most powerful CG software. Whether you're in game development, VFX, or architectural visualization, find the tools you need to excel. Check out our current promotions!
• •Headline: Don't Let Tech Hold You Back: Expert 3D Consulting from CG River. Body: Need guidance on your next 3D scanning, printing, or modeling project? Our experienced consultants are here to help you find the best, most cost-effective solutions, ensuring your project's success from concept to completion. Get in touch for a consultation.
• •Headline: Join the Pros: CG River – Your Partner in Creative Excellence. Body: We're more than just a store; we're a resource for CG professionals worldwide. Discover top-tier software, high-quality 3D assets, and dedicated support, all designed to help you achieve new heights of excellence.