Brand Tone

Specialized, professional, and product-focused

Brand Values

• •Quality and Detail
• •Niche Expertise
• •Creativity and Customization
• •Collector-Centric

Best Practices

• •Maintain an Expert Voice: Use precise, descriptive language that showcases your knowledge of the historical context and the product. Terms like "360° printing," "historically accurate," and specific military designations resonate with the target audience.
• •Focus on the Product: Keep the copy centered on the features, quality, and uniqueness of the minifigures. High-quality images should be paired with text that highlights specific details.
• •Be Direct and Informative: Avoid jargon or overly elaborate prose. The customer is already interested in the product; the goal is to provide them with the information they need to make a purchase confidently.
• •Create a Style Guide: Document the brand's tone and values to ensure consistency across all written materials, from product descriptions to the FAQ page. This guide should define the brand as professional, detailed, and collector-focused.
• •Speak the Customer's Language: Use terminology common in the LEGO hobbyist community, such as "MOC" (My Own Creation), "minifig," and "custom." This shows that the brand is an authentic part of the community it serves.

Social Perception

Within the niche community of custom LEGO collectors, the brand is perceived positively, focusing on the quality and uniqueness of its figures. It is seen as a specialized supplier for a dedicated hobby, providing high-quality, custom items that fill collection gaps.

Copy Examples

• •Equip your brick army with unmatched historical accuracy. Introducing our new line of 101st Airborne Division figures, featuring custom 360° printing and authentic accessories. Build your platoon today.
• •Precision in every piece. Our custom-printed minifigures are crafted for the serious collector, using advanced techniques to ensure durability and detail that lasts. Elevate your collection with CG Bricks.
• •Beyond the Box. Create the historical dioramas you've always envisioned with our exclusive collection of custom military minifigures and accessories.
• •The 'Stalingrad Veteran' minifigure features a weathered uniform print, a PPSH-41 submachine gun accessory, and a custom helmet. A perfect centerpiece for any Eastern Front MOC (My Own Creation).
• •For a limited time, reinforce your ranks. Get 15% off all Vietnam War-era minifigures and accessories. Don't miss your chance to command these highly detailed custom figures.