Brand Tone

Empowering & Supportive, Natural & Clean-Focused, Passionate & Personal, Educational & Informative, Trustworthy & High-Quality

Brand Values

• •Effectiveness & Performance
• •Health & Wellbeing
• •Natural & Organic Purity
• •Empowerment
• •Transparency
• •Quality

Best Practices

• •Prioritize "Empowerment" and "Support": Frame product benefits around helping the customer achieve their goals, overcome challenges (like muscle soreness), and feel confident. Use active, encouraging language.
• •Highlight "Clean" and "Natural" Consistently: Always mention the organic, natural, and chemical-free aspects of the products. This is a key differentiator and value proposition. Use terms like "pure," "plant-based," "free from harsh chemicals."
• •Maintain a "Passionate & Personal" Connection: Occasionally weave in elements of the founder's story or the "why" behind the brand. This builds authenticity and trust.
• •Be "Informative but Accessible": Explain the benefits of key ingredients (like magnesium) clearly and concisely, avoiding overly technical jargon unless explaining the science behind an ingredient's efficacy as seen in the magnesium explanations. The goal is to educate customers on why these ingredients are better.
• •Ensure "Trustworthy & High-Quality" Messaging: Emphasize the quality of ingredients and the care taken in formulation. Use confident language that reflects the premium nature of the products.

Social Perception

Positive Efficacy, Appreciation for Natural Ingredients, Trust in Quality, Supportive of Active Lifestyles, Good Customer Experience

Copy Examples

• •Headline: Unlock Your Peak Performance. Recover Stronger. Body: Don't let soreness slow you down. Our Restore Muscle Rub, crafted with potent organic arnica and pure Zechstein magnesium, helps you bounce back faster so you can conquer your next challenge. Fuel your body with the clean care it deserves. #CourageAndGrace #AthleteRecovery #NaturalPerformance
• •Headline: Sweat with Confidence. Stay Fresh, Naturally. Body: Push your limits without compromise. Our aluminum-free Daily Fresh Deodorant, powered by magnesium oil and essential oils, keeps you odor-free through your toughest workouts and busiest days. Because what you put ON your body matters. #CleanDeodorant #AthleteEssentials #CGbodycare
• •Headline: From Our Passion to Your Performance. Body: Our founder, an athlete just like you, knew there had to be a better way. Courage & Grace was born from a desire for effective, clean body care that supports your active life. Experience the difference that truly natural, high-performance ingredients make. #FoundersStory #CleanBodyCare #MadeForAthletes
• •Headline: The Power of Purity. The Strength of Nature. Body: Why do we insist on the world's finest Zechstein magnesium oil and organic botanicals? Because your body deserves the best. Elevate your self-care routine with products that are as hardworking and honest as you are. #OrganicBodycare #NaturalStrength #InvestInYourself
• •Headline: More Than Just Muscle Care. It's a Commitment to You. Body: At Courage & Grace, we're dedicated to helping you recover faster and feel your best, inside and out. Our range of clean body care is designed to nurture your skin and empower your every move. Join our community of athletes embracing strength, confidence, and care. #SelfCareForAthletes #HolisticWellness #CGBodycareValues