Brand Tone

Nurturing, Empowering, Accessible, Trustworthy, Sophisticated yet Light, and Authentic

Brand Values

• •Self-Care & Well-being
• •Quality
• •Customer Satisfaction
• •Beauty Enhancement & Confidence
• •Authenticity
• •Reliability

Best Practices

• •Always Prioritize 'Você' (You): Center the copy around the customer's needs, desires, and feelings. Use language that speaks directly to her (e.g., 'sua rotina,' 'sua beleza,' 'você merece' – 'your routine,' 'your beauty,' 'you deserve').
• •Emphasize Empowerment and Self-Care: Consistently weave in messages about how the products contribute to the customer's confidence, well-being, and personal expression, rather than just focusing on product features.
• •Maintain a Warm and Approachable Voice: Even when highlighting sophistication or quality, the underlying tone should be friendly, supportive, and inviting. Avoid overly technical or exclusive jargon.
• •Showcase Authenticity and Transparency: If the brand values authenticity, this should be reflected in honest product descriptions, relatable scenarios, and by acknowledging the customer's real-life beauty journey. Share genuine customer stories if possible.
• •Ensure Consistency Across All Channels: The nurturing, empowering, and trustworthy tone should be present on the website, in email marketing, social media posts, and any customer service interactions. Develop a simple style guide with key 'tone words' (e.g., caring, empowering, genuine, radiant, reliable) for all content creators.

Social Perception

Customers who have a positive experience perceive the brand as providing good quality products, careful packaging, and good customer service (including 'mimos' or small gifts).

Copy Examples

• •Headline: Your Daily Ritual of Beauty and Confidence Starts Here. Body: At Divino Beauty, we believe self-care is the foundation of well-being. Discover our curated selection of high-quality makeup and beauty essentials, designed to enhance your natural glow and empower you every day. Because you deserve to feel divine.
• •Headline: Authentically You. Beautifully Supported. Body: Embrace your unique beauty with Divino Make. We're passionate about providing you with top-tier products that bring out your best. Experience the joy of makeup that feels as good as it looks, backed by a team that cares about your satisfaction.
• •Headline: More Than Makeup, It's a Moment for You. Body: Transform your routine from a task into a treat. Our Divino Beauty collection offers that touch of lightness and sophistication to make your self-care moments truly special. Quality you can trust, for a beauty that shines from within.
• •Headline: Unlock Your Radiance. We’ll Handle the Rest. Body: Find your new favorite beauty treasures at Divino Make! From vibrant colors to skin-loving formulas, we bring you products to express your authentic self. Plus, enjoy a seamless shopping experience with reliable shipping and dedicated customer support.
• •Headline: The Divino Touch: Quality Beauty, Delivered with Care. Body: Discover the difference that genuine care makes. At Divino Beauty, every product is chosen to help you shine. We’re committed to your beauty journey, ensuring each order arrives perfectly, ready to inspire your next look.