Brand Tone

Nurturing & Gentle, Artistic & Handcrafted, Nature-Inspired & Whimsical, Approachable & Friendly

Brand Values

• •Quality Craftsmanship
• •Individuality & Uniqueness
• •Joy & Comfort in Personal Spaces
• •Connection to Nature
• •Customer Satisfaction

Best Practices

• •Embrace Gentle & Evocative Language: Use words that convey softness, care, nature, and artistry. Think "whisper," "dreamer," "gentle," "blossom," "handcrafted," "magic," "inspire."
• •Tell a Story (Even a Small One): Connect products to the feeling or experience they create. Instead of just listing features, describe how an item can transform a space or make someone feel.
• •Highlight the "Handmade" Aspect: Emphasize the care, detail, and uniqueness that goes into each product. This reinforces the artistic and quality values.
• •Stay True to the Visuals: Ensure the copy complements the light, airy, nature-inspired aesthetic of the brand's imagery. The words should feel like they belong in the same world as the pictures.
• •Engage with Warmth: When interacting with customers (comments, emails), maintain a friendly, approachable, and slightly nurturing tone, consistent with the brand's overall gentle vibe. If addressing a German-speaking audience primarily, ensure fluency and cultural nuances are respected in that language, while maintaining the core brand tone if also using English.

Social Perception

Positive for Etsy Presence, Engaging on TikTok, Emerging Shopify Presence, Associated with a Popular Aesthetic

Copy Examples

• •Welcome your little dreamer with a touch of handcrafted magic. Our personalized wooden name signs are lovingly made to bring a gentle, whimsical wildflower vibe to their special space. Each piece is a unique whisper of nature, crafted just for them.
• •New blooms in the shop! 🌸✨ Introducing our latest handmade treasures, designed to sprinkle a little joy and a lot of love into your little one's nursery. Discover the collection and let nature’s calm inspire their world. #Bohowildflowervibes #HandmadeWithLove #NurseryDecor #WildflowerMagic
• •At Bohowildflowervibes, we believe every child’s room should be a sanctuary of dreams and gentle wonders. Inspired by the untamed beauty of wildflowers and the warmth of natural wood, we lovingly handcraft each piece, hoping to bring a little piece of that magic into your home.
• •Little Details, Big Dreams ✨ Handcrafted Boho Decor Inside!
• •Watch us bring this sweet little wildflower sign to life! 🌿 Each cut, each brushstroke, made with love. What name should we craft next? #DIYDecor #KidsRoomInspo #HandmadeGift #BohoBaby