Brand Tone

Playful, Youthful, Confident, Empowering, Approachable, Friendly, Ethical, Conscious, Trendy, Aesthetic-focused

Brand Values

• •Cruelty-Free & Veganism
• •Compassion & Giving Back
• •Individuality & Authenticity
• •Quality & Performance
• •Inclusivity (for skin tones)
• •Fun & Self-Expression

Best Practices

• •Embrace the "Kyoot" Factor: Consistently use playful, youthful, and positive language. Incorporate relevant emojis where appropriate (especially on social media) but avoid overuse to maintain a sense of style.
• •Highlight Ethical Values: Regularly and clearly communicate the brand's commitment to being cruelty-free, vegan, and supporting animal welfare. This is a core differentiator and resonates with the target audience. Make it part of the story, not just a footnote.
• •Stay Authentic and Relatable: Use language that feels genuine and connects with a Gen Z/young millennial audience. Acknowledge trends but avoid forced slang. Focus on "real" beauty and self-expression.
• •Visually Consistent Storytelling: Ensure all visual content (website, social media, ads) aligns with the bright, trendy, and feminine aesthetic. Use high-quality imagery that showcases product appeal and diversity.
• •Engage with "Kyoot-ness": When interacting with customers (comments, DMs, reviews), maintain a friendly, approachable, and appreciative tone. Use brand-consistent language even in customer service.

Social Perception

Trendy, aesthetically pleasing, cruelty-free, vegan, good quality, effective, committed to animal welfare, some concerns about product shelf life/stability, desire for greater transparency, potential management of online comments, questions about price points/increases. Target Audience: Primarily young women (likely Gen Z and younger millennials) in India who are interested in trendy, ethical, and effective cosmetics that are also visually appealing and suitable for their skin tones.

Copy Examples

• •Instagram Post (New Lip Oil): Level up your lip game! 💖✨ Our NEW Kyoot Kisses Plumping Lip Oil is here to give you that juicy, hydrated pout you’ve been dreaming of. Packed with [Key Ingredient 1] & [Key Ingredient 2] for all-day shine and care. Vegan, cruelty-free, and oh-so-Kyoot! 😉 Tap to shop and get your gloss on! #KyootKosmetics #LipOilLove #VeganBeauty #CrueltyFreeMakeup #IndianBeauty
• •Website Product Description (Blush): Get that perfect flush with our Blush Flush! 😊 This creamy, blendable formula melts into your skin for a natural, radiant glow that lasts. Made for every Indian skin tone, because we believe everyone deserves to feel Kyoot.Buildable, breathable, and 100% kind to animals. 🐰 #BeRealBeExtra #KyootBlush #EthicalMakeup
• •Email Subject Line (Sale): ✨ Kyoot Alert! ✨ Your Fave Vegan Goodies are on Sale! 💄🐾
• •Instagram Story (User-Generated Content): (Featuring a customer photo) Look at @[username] absolutely slaying in our ‘Baddie’ Lip Kit! 🔥 We LOVE seeing your Kyoot looks! Tag us @kyootkosmetics to be featured. Remember, 1% of your purchase helps our furry friends! 🐶💖 #KyootCommunity #CustomerLove #MakeupThatGivesBack
• •Ad Copy (General Brand Awareness): Tired of blah? So are we. 💁‍♀️ Kyoot Kosmetics brings you fun, fierce, and fabulously vegan makeup that lets your true self shine. Crafted for your glow, kind to the planet, and always cruelty-free. Join the Kyoot Krew! Shop now at kyootkosmetics.com. ✨ #KyootKosmetics #VeganVibes #CrueltyFreeGlam #IndianMakeup