Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Chic & Aspirational (yet Attainable), Conscious & Caring

Brand Values

• •Quality & Authenticity
• •Style & Femininity
• •Sustainability & Second Life
• •Customer Connection & Community
• •Accessibility to Desirable Fashion

Best Practices

• •Know Your "Vintie": Always write as if you're speaking to your ideal customer – someone who is stylish, appreciates quality, is possibly budget-conscious but loves a good find, and is increasingly aware of sustainable choices.
• •Embrace "Passione": Let your genuine enthusiasm for your products and for fashion shine through. Use positive and evocative language (in Italian, for their primary audience, this means using vibrant adjectives and a warm tone).
• •Balance Aspiration with Accessibility: While showcasing beautiful and sometimes luxurious items, ensure the language remains welcoming and not intimidating. Highlight the joy of the find and the smartness of a "second life" purchase.
• •Highlight the "Why": Remind your audience of the values behind SGER – the love for fashion, the joy of giving items a new story, and the positive impact of conscious consumption.
• •Be Consistent Across Channels: Whether it's a quick Instagram caption, a Facebook post, or a website product description, the core personality – chic, friendly, passionate, conscious – should always be recognizable. Maintain a consistent vocabulary and style.

Social Perception

The brand is perceived as a go-to source for stylish women's fashion and a trustworthy place to find pre-owned luxury items in good condition. The focus on "giving a second life" to items likely resonates well with an increasingly eco-conscious consumer base.

Copy Examples

• •Instagram Post (New Arrival - Dress): "Sun-kissed days are calling! ✨ Slip into our new [Dress Name] and feel instantly fabulous. Light, breezy, and oh-so-chic. Perfect for your next adventure or simply brightening your everyday. Link in bio to make it yours! #SGERStyle #NewCollection #SummerVibes #ItalianFashion"
• •Facebook Ad (Pre-owned Luxury Bag): "Give luxury a second life! 🌿 This stunning, pre-loved [Bag Name] by [Designer] is waiting to start its next chapter with you. Authenticity guaranteed, style undeniable. Discover conscious chic at SGER. #PreLovedLuxury #SustainableStyle #SGERVintie #DesignerFinds"
• •Website Product Description (Accessory): "Elevate your look instantly with our [Accessory Name]. Crafted with Italian flair, this piece isn't just an accessory, it's a conversation starter. Versatile enough for your workday power suit or your weekend brunch dress. Add a touch of SGER elegance to your collection."
• •Instagram Story (Behind the Scenes/Showroom): (Video of steaming a new garment or arranging items) "Getting your gorgeous finds ready! ✨ We believe every piece deserves to shine, just like you. Come visit us in Cesena or shop online 24/7! #SGERLarmadio #BoutiqueLove #FashionPassion"
• •Email Newsletter Subject Line (Sale/Promotion): "💖 A Little Treat from SGER | Your Next Favourite Outfit Awaits!" (Body could highlight the joy of finding unique pieces and the value of both new and pre-owned items).