Brand Tone

Friendly and Approachable, Value-Oriented, Trustworthy and Caring, Informative and Helpful

Brand Values

• •Affordability
• •Quality & Safety
• •Pet Well-being
• •Transparency (emerging)
• •Customer Focus

Best Practices

• •Always Emphasize Value AND Quality: Continuously balance the \"discount\" aspect with the \"quality,\" \"natural,\" and \"Australian-made\" benefits. Avoid language that makes the products sound \"cheap\" in a negative way; instead, focus on \"affordable quality.\"
• •Maintain a Friendly, Pet-Lover Voice: Use conversational, warm, and empathetic language. Refer to pets as \"furry friends,\" \"mates,\" or \"companions.\" Share the joy of pet ownership.
• •Be Transparent and Informative: Clearly state where products are made, key ingredients (and what's *not* in them, like preservatives). Continue to provide helpful tips and information about pet health and nutrition through the blog and social media.
• •Show, Don't Just Tell, with Visuals: Continue using appealing photos and videos of happy pets enjoying the treats, alongside clear product shots. User-generated content (with permission) can further enhance authenticity and community feel.
• •Consistent Messaging Across All Channels: Ensure the tone, values, and key selling propositions are consistently communicated on the website, all social media platforms, email newsletters, and any customer service interactions. This builds brand recognition and trust.

Social Perception

Positive Association with Value, Appreciation for Natural & Australian-Made, Trust in Simplicity, Engagement and Community

Copy Examples

• •Headline: Spoil Your Furry Mate, Not Your Wallet! Body: Give your best friend the delicious, natural Aussie treats they crave without emptying your pockets. Quality you can trust, prices you'll love. #DiscountPetTreats #HappyPetsHappyWallets
• •Headline: Aussie Made, Tail-Waggingly Good! 🇦🇺 Body: From crunchy Roo Jerky to tasty Chicken Necks, all our treats are proudly Australian made with love and care. No nasties, just pure, natural goodness for your VIP (Very Important Pet!). Shop now and see those tails wag! [Link]
• •Headline: Treat Time Just Got Healthier (and Cheaper!). Body: Why choose between healthy and affordable? At Discount Pet Treats, you get both! Our natural treats are packed with goodness, free from artificial preservatives, and always at a price that makes you smile. Discover their new favourite today! #NaturalPetTreats #AussiePets
• •Headline: New! Raw Food Goodness – Coming Soon to Discount Pet Treats! Body: Get ready, Gold Coast! We're expanding our range to include premium, Australian-made raw pet food. Frozen for freshness, packed with nutrients. Give your pet the natural diet they deserve. Sign up for updates! [Link] #RawFoodForPets #HealthyPets
• •Headline: Peace of Mind in Every Bite. 🐾 Body: We know you care about what goes into your pet's treats. That's why we're committed to quality, safety, and natural ingredients. Affordable treats from passionate pet lovers, for your beloved companions. [Link] #SafePetTreats #DiscountPetCare