Brand Tone

vibrant, personal, and creative

Brand Values

• •Creativity and Originality
• •Personalization and Connection
• •Quality
• •Customer Satisfaction
• •Cultural Celebration/Inspiration
• •Accessibility and Flexibility
• •Community/Charity Support

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (vibrant, personal, creative), including preferred vocabulary, phrases to use/avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Infuse Caribbean Flair (Authentically): Subtly weave in language, imagery, or references that genuinely reflect Caribbean vibrancy and spirit, without resorting to stereotypes. This aligns with the "Caribbean-inspired" identity.
• •Emphasize Personalization and Storytelling: Consistently highlight how customers can personalize products and how these items help them express their unique identity and stories. Use phrases like "your story," "your style," "uniquely you."
• •Maintain an Engaging and Approachable Presence on Social Media: Continue to share behind-the-scenes content, respond to comments personally, and use an enthusiastic and friendly tone that reflects the passion of a small business.
• •Showcase Customer Creations and Testimonials: Feature user-generated content and positive reviews in your marketing. This reinforces the "connection" aspect and lets authentic customer voices echo the brand's personal and satisfactory nature.

Social Perception

The brand is perceived as a small business offering personalized and creative products. Their active presence on TikTok, showcasing order packing and product creation, likely contributes to a perception of a hands-on, dedicated small business. The mention of "Supporting Local Charity" and fundraiser participation could also foster a positive community-oriented perception.

Copy Examples

• •Unleash your vibrant style! 🌴✨ Eiry Caribbean Art brings you unique, Caribbean-inspired designs that tell your story. Personalize your world with art that’s as bold and beautiful as you are. Shop now and let your personality shine!
• •Sip in paradise, wherever you are! 🌺 Our custom tumblers feature stunning Caribbean artwork, designed to bring a splash of island joy to your day. Crafted with quality, personalized by you. What will your Eiry tumbler say about you?
• •Got a vision? We’ll bring it to life! At Eiry Caribbean Art, your imagination is our inspiration. From custom tees to unique gifts, let's create something deeply personal and wonderfully YOU. It’s not just an image, it’s your story. Let’s design it together!
• •More than just art, it's a connection to culture and creativity. ❤️ Each Eiry Caribbean Art piece is made with passion, celebrating vibrant island roots and the joy of personal expression. Discover designs that speak to your soul.
• •Brighten your week with a touch of the Caribbean! ☀️ For a limited time, get [discount]% off all our personalized phone cases. Carry a piece of sunshine and unique art with you. Shop Eiry Caribbean Art – where creativity meets connection.